Dr. Rohantha on ‘Destination Marketing vs. Nation Brand Building’ today

Monday, 1 June 2015 00:00 -     - {{hitsCtrl.values.hits}}

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Simon Anholt once said: “One cannot market a country but a nation earns a reputation based on the way one behaves in the global stage.” This is exactly what happened to Sri Lanka where Sri Lanka as a brand though valued as 61 billion dollars found the issue of ‘governance’ during the former regime having a drag on this value as per the Brand Finance Report UK 2014. 



One of Sri Lanka’s top business professionals, Dr. Rohantha Athukorala, Chairman – Sri Lanka Tourism Promotions Bureau and Commissioner General – Sri Lanka for World Expo 2015, will address this issue at today’s Asia Pacific Onboard Tour Operators (APOT) Global Congress at the Hilton Colombo, where 60 top global delegates will be in session sponsored by SriLankan Airlines. 

Congress Chairman SriLankan Airlines CEO Rakitha Jayawardena said: “We are privileged to have a Sri Lankan of the stature of Rohantha to address the global congress as the keynote speaker.”

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.