EGB proud sponsor of Pro Foods/Pro Pack International Exhibition 2011

Elephant House’s flagship soft drink EGB has announced that it will be a proud sponsor of this year’s Pro Foods/Pro Pack International Exhibition 2011, the main International Exhibition of food processing, packaging and agribusiness fraternities.

This year’s Pro Foods/Pro Pack International Exhibition 2011 will attract companies primarily from the SAARC region. In total 300 exhibiting companies from 15 countries, will showcase more than 1000 new products and services at this event which seeks to showcase the latest products in the local processed food industry, sampling of consumer favourites, innovation and technology development in packaging, newest agricultural machinery and services, processed food hygiene education and more.

Speaking about the sponsorship Chandima Perera - Head of Beverages and Vice President of John Keells Holdings said, “As a beverage which is available on six continents and required by popular choice in certain countries, our partnership with this international exhibition in its 10th anniversary is a natural choice. We are very proud to be the Gold Sponsor of this exhibition which will allow investors, traders and consumers to get firsthand information and have business opportunities in the industry.

This event, growing year by year, helps all stakeholders of the processed food, packaging & agriculture industry to exchange their technical knowhow, and enrich business relationships.

This is an event that undoubtedly stimulates country’s economic growth whereby the event will provide the platform to harness the investment benefits declared at the recent government budget for developing the SME sector in Sri Lanka.

The event will stimulate the food industries related market forces to reach the country’s ambitious strategic economic growth plans identified to be achieved in the next five to ten years, under the banner of moving Sri Lanka to be Asia’s wonder.

A noteworthy feature of this whole process is the high level of benefits that are passed down to the farmers, who are the indispensable and also most deserving segment of the processed food chain.

This exhibition has been designed in a manner in which the general public, who are the end consumers, derive substantial knowledge and information about new products and advanced food technologies.

This is quite evident by the growing number of visitors to the exhibition every year, making it one of the most popular exhibitions to be visited.

This exhibition will open on 26 August from 10 a.m. to 12 noon for trade visitors and thereafter for the public till 8 p.m. and on 27 and 28 August from 10 a.m. to 8 p.m. for the public.

Marketed by Elephant House, a subsidiary of the John Keells Holdings Group, EGB dominates the ginger based drinks category in Sri Lanka and is the only natural Ginger Beer in the local market made to a recipe over 115 years old. Elephant House Ginger Beer (EGB) is exported to 25 countries on all continents including markets such as the United Kingdom, Canada, the Middle East, India and West Africa to name a few.