EGB woos Miss Universe China finalists with unique Sri Lankan flavour

Saturday, 20 September 2014 00:00 - - {{hitsCtrl.values.hits}}

One of Sri Lanka’s iconic beverage brands, Elephant House Ginger Beer, known widely as EGB, partnered with Cinnamon Hotels & Resorts to be the official beverage sponsor for the Miss Universe China pre pageant tour of Sri Lanka. Quenching their thirst all through the tour with its refreshingly Sri Lankan flavour, EGB won the hearts of the Chinese contingent which included the event’s 16 finalists.

“The Miss Universe China pre-pageant tour offers us a great opportunity to showcase our paradise island to the world. With over 100,000 arrivals to date this year, China is the second largest source market for Sri Lanka and this tour will help us attract even more travellers from the country,” said Elephant House Head of Beverages and John Keells Holdings Vice President Daminda Gamlath. “As a home grown brand, we are glad to partner with the event and welcome the Miss Universe China delegation to Sri Lanka.” Exploring our emerald isle, the visitors from China visited the cultural triangle, wildlife parks and the golden beaches of the southern coast. During the tour, they also savoured some of the country’s distinctive gastronomical treats including EGB. The guests from China were spellbound by the rush of fresh ginger that EGB offers in each sip.

They were also impressed to learn that, based on a recipe that is over a century old, EGB’s taste is derived from 100% natural ginger sourced locally from over 250 farmers in the Central Province. The tour concluded with a gala fashion show where the lovely ladies from China walked down the ramp in high street creations by some of Sri Lanka’s celebrated designers. The Miss Universe China pageant is organised by Yue-Sai Khan Productions – another successful venture by Yue-Sai Khan, the Chinese American Emmy-winning television host and producer, successful entrepreneur, fashion icon, bestselling author and humanitarian who has a mammoth following in China. The pageant is one of the most glamorous events in China with the who’s who of China taking great interest in it. A contingent of Chinese media will also be on tour with the contestants in order to promote Sri Lanka as a quality destination for travel.