Elephant House Cream Soda puts the pop into Avurudu celebrations island-wide
Saturday, 17 May 2014 00:02
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Sri Lanka’s favourite beverage, Elephant House Cream Soda, joined fans around the country in their Sinhala and Tamil New Year festivities. As the sponsor of an assortment of power packed events, Elephant House Cream Soda spread the Avurudu cheer from North to South and East to West.
“As a truly Sri Lankan brand, we have always been proud of our rich culture and traditions of which the Sinhala and Tamil New Year revelries form a significant part. Celebrations such as this take us closer to our fans who continue to relish their Elephant House Cream Soda,” said Elephant House Head of Beverages/John Keells Holdings Vice President Daminda Gamlath.
Winning the hearts and minds of fans with an eclectic mix of events that promised to entertain the young and the young at heart alike, Elephant House Cream Soda kicked off the season with street promos, avurudu fests and musical shows in Kilinochchi and Batticaloa. This was followed by a 2 day avurudu fest in Kaduwela.
The fun and frolic moved on to the cultural heartland of the country, with a musical show and avurudu fest in Polonnaruwa. The two week celebrations ended in a three day bash with a carnival and musical show at the Technical Collage Grounds and a musical show at the Thuraiyappa Ground in Jaffna.
Savouring the wonderfully smooth and refreshing taste and deliciously light and fun flavour of Elephant House Cream Soda, hundreds of animated fans took part in ‘avurudu kreeda’ or games and cultural acts with winners bagging several prizes from Elephant House Cream Soda.
“It was heartening to see the public welcome us into their towns as we joined them in their local festivities. Actively participating in these events along with their friends and families, they have further reinforced our belief in their love for Elephant House Cream Soda,” said Ceylon Cold Stores PLC Head of Marketing for Beverages/John Keells Holdings PLC Assistant Vice President Niranjan Palipane.
