eMarketingEye to host online marketing conference in Nov.

eMarketingEye (www.emarketingeye.com) is to host ‘Optimizing the Future 2011’ with speakers from Google, ComScore and the Preferred Hotel Group on 1 November 2011 at Cinnamon Grand Colombo.

With the interest in Sri Lanka as a tourist destination and investment hub on the increase, Sri Lankan companies are presented with the unique challenge of effectively leveraging the internet to advertise, engage and increase consumption of business services.

From blue chip organisations to start-ups, the evolution of internet technologies offers exciting new opportunities.

Keeping this in mind, eMarketingEye, considered one of Asia’s leading online marketing agencies, proudly hosts ‘Optimizing the Future 2011’. The conference is intended to take a “hands-on” approach to online marketing, discussing case studies, best practices, latest statistics and trends related to Sri Lanka, with parallel workshop tracks for Travel and other industry verticals.

 The target audience for the conference would be Middle and Top Level Executives to Senior Management, with preparations made to accommodate 150 - 200 attendees. Speakers from eMarketingEye, Google, ComScore and the Preferred Hotel Group will take the podium.

A trail blazer in the Asian online marketing sphere, this would be the second such conference organised by eMarketingEye. “Our first conference in 2009 was aimed to introduce online marketing principles and the importance of online marketing for Sri Lankan businesses.

 As the market matures, our second conference is aimed at sharing trends, statistics and ‘hands-on’ experience, that would help Sri Lankan companies optimise their efforts” said Rajitha Dahanayake, CEO of eMarketingEye. Each speaker presentation will be followed by a panel discussion with opportunities given for audience questions.

While the 2009 event was invitees only and more geared to the Travel Industry, this year’s event will be open to the public via registrations. “Sri Lanka is a particularly exciting market, showing strong growth across online industries. A conference of this nature is perfectly timed to help Sri Lankan companies leverage the online space better”, said James McClure, Emerging Market Development Manager for SE and South Asia, from Google.

As a pioneer in Sri Lankan mobile technologies, Etisalat Sri Lanka joins eMarketingEye in this endeavor as the official event sponsor. Other sponsorship opportunities are available to a select few who would like to distinguish their brands as Sri Lanka’s business innovators.

Founded on the principles of performance driven marketing, eMarketingEye is an award winning online marketing agency catering to over 300 hotels and resorts from across the world.

The company offers end-to-end solutions from Website Development to Performance Driven Online Marketing and Social Media strategies. eMarketingEye is Sri Lanka’s only Google AdWords Certified Partner, Google Analytics Certified Partner and Yahoo Web Analytics Consultant Network Member organisation.