Eran addresses first CIM CEO’s Breakfast Forum 2016

The Chartered Institute of Marketing (CIM) Sri Lanka concluded its first CEO’s Breakfast Forum for the year 2016 at the Hilton Colombo Residences on 24 February, with nearly 100 CEOs and Marketers attending. Deputy Minister of Public Enterprise Development Eran Wickramaratne addressed the gathering.  

CIM Sri Lanka organises many versatile events such as the ‘CEO Breakfast Forum’ catering to the key needs of its senior members and adding value to the CEOs and membership. The sole objective of this forum was to highlight the emerging themes in relation to business and discuss the possible future plans of the Government to abet businesses. 

In his opening remarks Wickramaratne focused on two key areas; process of constitution reforms and trade and investments. He emphasised the importance and the opportunities that could be gained by negotiating trade agreements with large markets such as India, and how these agreements could contribute towards developing strategies to face new challenges in highly competitive markets. 

He further provided insights into restructuring State owned enterprises (SOEs) and stated that, the Sri Lankan Government will be entering into discussions with two of the world’s largest sovereign funds over the next two weeks to strategise restructuring of the ailing state owned enterprises. Through this initiative the Government of Sri Lanka is planning on looking at what countries like Malaysia and Singapore have done to manage their State owned Enterprises in a professional and profitable manner. Wickramaratne also stated that the private sector could contribute heavily to turn around the State owned Enterprises if corporate personalities represented SOE boards.

He concluded his speech stating that, “As a country grows, it is essential to adopt best practices, out of the box thinking and technological know-how to reach the top of the ladder of success. Head of Membership Development Charaka Perera stated, “The membership team at CIM Sri Lanka its constantly looking at ways of adding value to its members and I feel it’s an opportune moment to discuss topics such as this to create awareness on how marketers can add value by driving creativity and spearheading private as well as public sector businesses for the benefit of the whole country.” 

The enthusiastic session concluded with a lively Q & A session. Presentation of tokens and concluding thoughts were given by CIM Sri Lanka Chairman Sanjika Perera followed by a vote of thanks by Head of Membership Development Charaka Perera, who appreciated the support received from sponsors.

The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for Marketing. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students of CIM outside the UK; 1,800 student members and over 1,000 professional members respectively. The regional institute has always campaigned for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training and professional development.