European baby care giant Chicco enters Sri Lanka

Chicco, Europe’s most trusted baby care brand, entered the Sri Lankan market recently with the launch of their Baby Moments line of products.

Chicco follows the philosophy that happiness is a journey that starts when you’re a baby. In keeping with that philosophy, Baby Moments is the complete range of mild and specific products for cleansing and protecting a baby’s sensitive skin to help start them on that journey.

These parabens, alcohol and colouring free, hypoallergenic and clinically tested products are available island wide through Kiddies & Toys International (KTI), the exclusive authorised distributor of Chicco products in Sri Lanka.

“Chicco’s philosophy and commitment to developing products that feed the needs and desires of babies fits in with a Sri Lankan mother’s need to give her baby the very best in life. And babies will love Chicco because of the delicate way the Baby Moments line of products treat their sensitive skin through every single moment of the day. This is made possible by the specific natural ingredient found in each product,” said Ajantha Wickramarathne, Head of Strategic Business Units at Kiddies & Toys International Ltd.

To care for a baby’s sensitive skin from bath time to cuddle time the Baby Moments range of products include soft cleansing wipes, body lotion, body wash and shampoo, talcum powder, and soap. These premium products elevate the baby’s comfort and help them stay on the path to happiness.

With over 50 years of experience Chicco is a brand renowned for having a complete focus on children with their top researchers dedicated to meeting the vital physical and psychological developmental needs of children in the first three years of life. And by drawing on the expertise of parents as well as child educators, Chicco developers are able to blend real-world knowledge with cutting-edge research to produce the ideal products for children. It is this dedication and attention to detail that has made the brand a trusted name amongst mothers.

Kiddies & Toys International Ltd. is the exclusive agent for Farlin, LEGO, Barbie and Mattel brands in Sri Lanka and features an outstanding range of premium child and mother care products as well as one of the largest selections of branded toys in Sri Lanka.