Sunday Nov 17, 2024
Sunday Nov 17, 2024
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Scottish-born Graham Brownlie the founder of Entertrainers, the leading executive training centre in Sri Lanka said: “A weakness in gym training is that people focus on primary skills – like how to hit a serve, swing a golf club, or shoot a basketball. Likewise, in business we seldom have formal training with exams on competencies such as public speaking, negotiating, or analysing a balance sheet. Similarly our efforts aim instead to help executives build their capacity for what might be called supportive or secondary competencies, among them endurance, strength, flexibility, self-control, and focus. Increasing capacity at all levels allows athletes and executives alike to bring their talents and skills to full ignition and to sustain high performance over time –a condition we call the Ideal Performance State (IPS).”
Obviously, executives can perform successfully even if they smoke, drink and weigh too much, or lack emotional skills or a higher purpose for working. But they cannot perform to their full potential or without a cost over time – to themselves, to their families, and to the corporations for which they work. Put simply, the best long term performers tap into positive energy at all levels of the performance pyramid. Extensive research in sports science has confirmed that the capacity to mobilise energy on demand is the foundation of IPS.
The average professional athlete, for example, spends most of his time practicing and only a small percentage – several hours a day, at most – actually competing. The typical executive, by contrast, devotes almost no time to training and must perform on demand 10, 12 or 14 hours a day or more. Athletes enjoy several months of off-season, while most executives are fortunate to get three or four weeks of vacation a year.
“The career of the average professional athlete spans seven years; the average executive can expect to work 40 to 50 years. Of course, even corporate athletes who train at all levels will have bad days and run into challenges they can’t overcome. Life is tough, and for many time-starved executives, it is only getting tougher. But that is precisely our point,” commented Graham.
“While it isn’t always in our power to change our external conditions, we can train to better manage our inner state. We aim to help corporate athletes use the full range of their capacities to thrive in the most difficult circumstances and to emerge from stressful periods stronger, healthier, and eager for the next challenge,” he added.
This year’s edition will also feature top business professional explaining how they practice Corporate Athletism such as Joint Managing Director Triad and respected advertising and communication profession Varuni Fernando, Chief Operating Officer for Arpico Ravi Liyanage, CEO – Marketing and Sales of Maliban and Marketing personality Ravi Jayawardene, former Miss Sri Lanka and Miss Asia Pacific who is a top Salsa dancer Stephanie Siriwardena, Regional Director for Asia Pacific and Middle East Bradley Emerson, President of the Sri Lanka Institute of Marketing and top marketer Gamika De Silva, cycling enthusiast and Vice President Retail and SME Yasas Hewage and United Nations (UNOPS) Head of Portfolio Development and Corporate board member Rohantha Athukorala.
The 2014 edition is presented in collaboration with CIMA Regional Office. The Regional Director CIMA Brandley Emerson voiced that whilst we age, the body gets weak but the brain gets more mature and sharper. If one balances with proper exercise we can support the brain development performance at office.
Tickets are available at Entertrainers on a first come first served basis and participation is limited to 75 people. For details contact Anissa on 0727720069.
