Hameedia looks to 2012 with greater zeal

After successfully completing an event-filled 2011, Sri Lanka’s leading menswear specialist Hameedia has embarked on a journey to further strengthen its position as THE total fashion solutions provider for all Sri Lankan males and significantly expand its reach across the country and region with an unparalleled product offering.

Led by the Deputy Managing Director Hussain Sadique and the top management, Hameedia staff started work for the New Year following tradition with multi-religious observances at the Head Office in Borupana Ratmalana. Taking a bottom-up approach the management has revised the Company’s Vision and Mission, and established its corporate values. These were unveiled on the first day of work.

“Hameedia is a large family consisting of over 850 members. As a family we have steered the ship through calm and stormy seas. 2012 is going to be a promising and rewarding year for the entire Hameedia family as we take on the months to come with greater determination and zeal,” Sadique said.

Staff motivation at Hameedia is high across the board. The eight hours of volunteer work by each employee adds up to 6800 plus hours of community service work by the 850-strong team at Hameedia. This service rendered by the staff is both at individual and group level. They work in groups on community projects.

As individuals they share their experience and knowledge with schools, charities, institutions. This exercise makes them ‘self sufficient’, thus reducing dependency on others and thereby enhancing the self-dignity of all involved. This will continue throughout the New Year adding value to the staff, the company and society at large.

Early next month will be the Awards Night at the Nelum Pokuna at which top employees who have contributed to the success of the company will be rewarded.

Hameedia’s Managing Director Fouzul Hameed (who is currently overseas) in his message said, “We’ve planned to re-invigorate our currently widest selection of world class brands & product offerings such as made-to-measure, ward robe consultancy, bespoke tailoring etc and thereby service our thousands of customers with aplomb. We have signed exclusive agreements with more international brands thus enabling Hameedia to be the master franchisee of a greater range of superlative products. Also in the pipeline are a host of customer-centric activities which will be unfolded in the months to come.”

Harnessing the diverse talents of the staff will be the launch of daily in-house broadcasts. This will feature news, special messages, music etc which will be compiled and presented by the staff. Initially operative at the Head Office, Stores and Factory, this feature will subsequently be extended to all Hameedia outlets across the country during the year.

“Looking back on our multitude of employee centric activities in 2011, I believe the highlight was the fact that we engaged ourselves in corporate planning sessions in order to set the strategic direction of the group. We also re-launched the Hameedia song. The annual staff excursion was held at the Heritance Hotel Ahungalla to which the entire staff was driven along the newly opened Southern highway,” said Manager Marketing and Sales, Leroy Ebert.

“As we seek greater prospects and explore more opportunities in 2012, our key focus will be on our staff. We believe that if we look after our employees well, they will, in turn, look after our customers … and the rest falls into place,” Sadique concluded.