HSBC in strategic tie up with Anything.lk

HSBC has made a strategic move to tie up with Sri Lanka’s No. 1 daily deals website, Anything.lk, to bring its patrons greater value.

The new agreement will give HSBC cardholders additional discounts over and above the general deals offered by Anything.lk to its regular customer base.  

Anything.lk has become the biggest daily deals phenomenon in Sri Lanka that offers fantastic discounted deals everyday on dining, shopping, hospitality, events and entertainment, leisure, fitness, goods and services and many more to ensure customers receive the best deals in town.

HSBC Head of Credit Cards and Consumer Assets Nadeesha Senaratne said: “HSBC Credit Cards are the leading credit card brand in Sri Lanka and the most used credit card in the country.

The HSBC Credit Card is known to be the most preferred card for on-line transactions, as we provide our cardholders the option to register with Verified by Visa (VbV) and MasterCard Secure code to protect them against any on-line fraud. The digital media marketing network is rapidly expanding and advancing and we are happy to be able to connect with our customers through this channel that is widely used.”

The partnership will give HSBC credit cardholders an additional 10% discount off the existing 40%-50% offers, when they purchase vouchers on Anything.lk.

 This means that HSBC cardholders could enjoy up to 60% off the original value of the listed prices for goods and services offered through Anything.lk.

All a cardholder needs to do is use their HSBC credit card to receive the additional 10% discount where applicable, which will be rebated on their following month’s credit card statement.

 Moreover, HSBC Premier Credit cardholders will stand to receive special ‘Anything Premier special deals’ that will be offered via a dedicated Premier page on Anything.lk.   “HSBC is evidently at the forefront of innovation, having introduced many ground breaking promotions in the credit card industry to better connect with our customers, noted Head of Retail Banking and Wealth Management Nilantha Bastian.

“Our decision to tie up with Anything.lk as the leading daily deals company in the country is yet another strategic move towards adding greater value and offering our customers super savings on Anything.lk.”

A key feature of the partnership is that HSBC credit cardholders can transfer part or all of their Rewards points to Anything.lk Credits. The advantage to cardholders is that Anything.lk Credits do not expire and as such can be used at any point in time that the customer wishes.

Also, as most of the offers are at 50% or better, 1 HSBC Rewards point goes twice as far in buying goods and services on Anything.lk. Cardholders will need to accumulate a minimum of 1000 Rewards points to start converting them where 3 Rewards points will give them 1 Anything.lk Credit that is equivalent to 1 Rupee.  

Notably, HSBC customers will receive email notifications on special offers 72 hours prior to them being advertised on line, so that they don’t miss out on any great deals.

Anything.lk CEO Reeza Zarook said: “We work with the best in the country. We are already tied up with Dialog Axiata and Yes FM, both undisputed leaders in their own fields. So the partnership with HSBC was a natural step to take.

HSBC credit card customers are a huge part of our own customer base already and giving them yet another incentive to buy is in a way, giving them a reward for being loyal customers.”

Anything.lk offers are published daily with a maximum of three offers each day that can be purchased within 4-14 days and used within a period of up to three months.

Non HSBC users can register by visiting www.anything.lk today.