Imperial Teas in marketing alliance with Fresh & Best to penetrate Jordanian market

Imperial Teas Group entered into a marketing alliance with Fresh & Best (Jordan and Sri Lanka) to promote its Impra brand of tea in the Jordanian market. Under this agreement both companies will engage in a joint promotional strategy and Fresh & Best Jordan will import and store the Impra brand of tea in Jordan making it available to its customers.

Fresh & Best Managing Director Athulla Edirisinghe said that they will deploy their distribution resources of Fresh & Best in Jordan, including their Arabic speaking marketing team and store and market Imprat tea. He further said that thanks to the bold decisions made by the Imperial Tea Group Managing Director Jayantha Karunaratne to support the promotional efforts in Jordan, Impra tea is gaining wide acceptance in all the leading super markets and retail outlets in Jordan.

Edirisinghe further stated that Fresh & Best Jordan, in addition to marketing in Jordan is also engaged in cross-border marketing into nearby countries such as Iraq and Syria for their other products handled by the company such as sea food from India, fresh water fish fillet from Vietnam, an exclusive line of biscuits from Italy and vegetable oil from Indonesia.

Edirisinghe also revealed that the company is considering adding few more food products from Sri Lanka, anchoring on the company’s already established reputation in the Jordanian market as a dependable and reliable franchise and a supply source with a solid marketing and a distribution channels.