Inmark Advertising debuts to offer strategic marcom solutions

“Advertising is about being a part of what people are watching, reading and communicating, instead of being in between what people are watching, reading and communicating,” stated Dhanushka Fernando, Managing Director of Inmarc Advertising, while explaining what the company strongly believes in.

Inmarc Advertising is a fully fledged design, consulting and marketing communications firm that specialises in providing advertising, strategic consulting, branding, PR, media (traditional and digital) and outdoor production services aimed at integrating a company’s marketing, communication and branding efforts onto one cohesive platform that will yield profitable results and brand value. Inmarc is headed by the dynamic duo, Dhanushka and Lihini Fernando.

Inmarc represents a fresh agency model that offers brands an alternative to most traditional ad agency models by combining sound marcom strategic direction, engagement and relationship management that brands rely upon their agencies to provide, as well as delivering the engagement, return on investment and value creation that marketers seek, through the use of its strategic marcom framework, the iTriangle. Contrary to driving brand value primarily through creative concepts, Inmarc adds an extra dimension to its work by combining its knowledge in the areas of strategic consulting and brand building.

“In the current state of business, it is vital that an ad agency is accountable for its work and takes into account sound strategic direction when it comes to its work, whether it’s digital, traditional or some kind of a hybrid model,” said Dhanushka. “With the engagement, connectivity and creativity of communities today, what marketers need is a real solution that allows brands to engage with their consumers and get the results they need to move their overall brand strategy forward. We are confident of delivering that to our clients, be it digital or traditional,” Dhanushka further explained.

“Inmarc is not another conventional advertising agency. We try to bring in the strategy element to the business. We look at things from a business perspective and we are very bottom line driven. Any advertising campaign should link to the bottom line, not a mere creative idea alone. Our strength is that we understand and are able to understand the client’s need from a business perspective linked to strategy and their overall business plan,” stated Lihini.

She further explained that they are set to change the conventions and dynamics of advertising. “We understand that clients need to be effective and save their money in a downturn. That’s why we offer affordable and highly effective advertising and marcom services to suit their needs, especially when times are tough. So we extend our hand and invite them to partner with us and put an end to the same old ways and advertising partners that cost a fortune.”

“Good advertising is more than a tool to tempt the eye. It is the difference between considered and purchased, annoyed and inspired, lost and found. That is what we promise our clients to provide cost effective, high quality, integrated marketing communication services that will suit the client’s individual needs, help them grow their businesses and add value to the stakeholders,” Dhanushka added.

“Our strength are our integrated marcom services that span across diverse platforms, our low cost structure through process integration, our effective solutions combined with high quality and open communication with clients,” noted Lihini.

Since its inception in 2010, Inmarc has run effective advertising campaigns for some of the leading companies and brands in Sri Lanka ranging from CW Mackie PLC, DHL Keells, Exel Holdings, Galle Face Hotel, Imperial Teas, Imperial Institute of Higher Education, Informatics Holdings, Huejay Group of Companies, MCB Bank, Mega Lifesciences, NTB Bank, PG Martin and more.

Most of these companies are the industry leaders in their respective categories. Inmarc’s recipe for success is its strategic thinking, clear focus on results and working with the clients closely to effectively plan and executing their business objectives through integrated marketing and communications.

With its new identity launch in 2013, Inmarc plans to offer a wide range of services to its existing clients and also in the process of aggressively seeking out for new companies to partner up with Inmarc. As the country is moving forward, Inmarc believes that that there are many opportunities for companies, both large and small, and aligning a company’s business strategy with a solid strategic communication and marketing plan will enable it to successfully position and differentiate itself. In order to reach Inmarc, visit www.inmarcadvertising.com.