Innovative consumer-centred solutions at LG Innofest 2015
Thursday, 12 March 2015 00:51
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LG looked to strengthen its global position by showcasing its advanced product line-up in regional roadshows by kicking off its annual Innovation Festival ‘Innofest’ in Kota Kinabalu, Malaysia in February, under the theme ‘Innovation for a Better Life’.
LG InnoFest, which was held for the third consecutive year, provides an opportunity for LG to showcase a diverse range of products, across consumer electronics and home appliances, for regional partners, with its innovative technology and solutions to meet local consumer needs.
The highlights of this year’s InnoFest were LG’s flagship 4K OLED TV line-up including 55, 65 and 77-inch models with curved and flat displays, ensuring a superb viewing experience with perfect blacks, perfect colours as well as an infinite contrast ratio.
Visitors will also be introduced to the company’s expanded ULTRA HD TV lineup spanning sizes from 40- to 105-inch screens, including its new Colour Prime series, which display greater colour depth and more lifelike images.
For some Asian customers who do not have access to adequate Internet and broadcasting infrastructure, LG is planning to launch a gaming TV line-up in Asia, which keeps users entertained without internet access.
Additionally, LG demonstrated its new Music Flow Wi-Fi Series line-up, including two Wi-Fi Sound Bars and the portable Wi-Fi Speaker, and the curved 34-inch UltraWide monitor in Quad HD resolution (3440 x 1440) for regional consumers.
LG’s convenience-enhancing smart home appliances displayed at InnoFest 2015 included its front loading washer’s revolutionary Twin Wash™ System, the first of its kind, letting users wash two loads at once, the first in the main washer and the second in the mini washer underneath.
LG also showcased its latest Double Door-in-Door™ refrigerators, which have two independent Door-in-Door™ compartments, giving the ultimate in convenience with better organisation and easy access.
Other products featured at InnoFest 2015 were the company’s advanced CordZero™ series of premium Cordless Vacuum Cleaners which will change the way consumers think about housework with a powerful and convenient cleaning experience thanks to LG’s Smart Inverter Motor™ and PowerPack™ technologies.
InnoFest also showcased the updated LG Styler, an advanced clothing management system that refreshes hard-to-maintain clothes and provides smart features such as Pants Press.
LG Electronics Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world.
With 2013 global sales of $ 53.10 billion, LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance and Air Solution and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 Energy Star Partner of the Year.
Abans is the sole agent in Sri Lanka for LG, and markets the innovative range of products through their network of showrooms and authorised dealers islandwide.
