Innovative, interactive Annual Report from Printcare

Printcare introduced yet another innovation in publishing, Sri Lanka’s first interactive annual report, which it issued to its shareholders this month.

The digital version, which was distributed on a CD along with the print version of the company’s 2011 Annual Report, offered shareholders a more impactful user experience by including animations and sound effects, the ability to zoom in on images, and “mouse over” effects that enhances user experience when reading financial statements.

The digital version also gives the reader comprehensive search functionality that helps minimise the time taken to find the required content. The interactive digital annual report was designed by the Group’s Publishing Division and produced by its Digital Media Division.

Selected as a Business Superbrand, Printcare is a leader in the printing and packaging industries. Well known for being the global leader in tea bag tags and envelopes, supplying the world’s most reputed tea brands, Printcare is now a diversified group which is also provides printing and packaging for the apparel and FMCG sectors, security printing for the lotteries and telecom industries, printing and binding for the publishing industry, and specialised Digital Media Services.