Innovative Sri Lankan monthly marketing magazine out now

The Marketer Pulse Magazine was created with a motive to educate, bring forward knowledge and practices, foster confidence, shape thinking and deliver voice – this is originally reflected on the tagline of the magazine – ‘Open Knowledge. Delivered’

The inaugural issue has Nielsen Lanka Managing Director Shaheen Cader giving his views and opinions on the evolving research grounds globally and in Sri Lanka.

In the case study, it has an exciting three-wheeler (tuk tuk) service provider that places a highly personalised relationship marketing on the centre of its business strategy.

Readers can get to know how the social commerce landscape is evolving globally and implications Sri Lankan brands and organisations could draw upon, and also what digital inclusion can bring into Sri Lanka’s economy in the Digital Focus column.

Insights into how agencies battle with social media in Sri Lanka are also available. Columnists in this issue cover crowd sourcing, grounds rules of Facebook marketing, using games as a marketing tool and How to: Managing events on a strategic basis.

The magazine goes beyond articles by benchmarking the best lifestyle and needs of the reader with an innovative editorial model that consists of various activations that will trigger interests of readership in the society, with an ultimate mind towards differentiating and interacting consistently.



Featuring thought cribs, dos and don’ts, facts, trend watch and evolving editorial articles through to case studies, profiles, columnists both monthly and guest, digital focus, book review, entrepreneurship, the magazine is priced at an affordable price of Rs. 200.

The June issue of the Marketer Pulse Magazine is presently available at selected Sarasavi and M.D. Gunasena Bookshops, Makeen Books and selected Odel outlets and will be available at Arpico and other leading supermarkets shortly.