Kelani Cables expands electrical lighting range with Tube Bulb

Wednesday, 30 July 2014 00:00 -     - {{hitsCtrl.values.hits}}

Kelani Cables PLC has consolidated its position in the market place as Sri Lanka’s number one brand in secure electrical and communication cables. Kelani Cables electrical bulb product range too is gaining momentum at present. The company added to the product range the newest product; ‘Kelani Tube Bulb’ recently. The product could now be acquired in two and four feet sizes. The introduction of CFL (Compact Fluorescent Lamp) and GLS (General Lighting System) bulbs to the local market recently and the heavy demand those products have created has motivated the company to introduce yet another innovative product; the Tube Bulb. Kelani Cables now looks forward to introduce a complete range of secure electrical products to fulfill the needs of the market. Kelani Cables PLC with its know-how and years of experience has introduced an array of CFL bulbs under the theme of ‘Towards the light with secure means’. Kelani CFL bulbs are assured of cost-effective usage. They are equipped with accessories to provide enhanced lifetime and come with a one and a half years warranty. Kelani CFL bulbs meet global standards. The product has received the star certificate intimated by the ‘Sri Lanka Sunithya Energy Authority’. They also posses Sri Lanka standard institution’s certification and the international quality standard certificate; ISO 9000:14000 specified for environmental preservation. The Kelani CFL bulb range is produced to bear up the fluctuations in electricity supply, which is a common occurrence in Sri Lanka. Further it has been produced with the latest secure mechanism in the world for CFL bulbs; ‘Amalgam technology.’ Thus the product safeguards users’ body from any ill-effect that could happen due to Mercury. The ‘Tryphosper’ coat on its surface prevents the infra-red light usually emit from CFL bulbs which could harm human body and prevents decrease in brightness of the bulb which usually happens due to usage. The Kelani CFL bulb is the only product of that nature which is being sold in the local marketplace that comes with a ‘plastic based cap’. Thus it naturally becomes the ideal product to be used in the houses in the coastal belt, industries, hotels and factories. Anil Munasinghe, General Manager (Sales and Marketing) of Kelani Cables PLC speaking at the launch ceremony of Kelani Tube Bulb said the Kelani CFL bulb is significantly consolidating its position in the marketplace within a very short period “This achievement adds a feather in the company’s hat and it is sheer motivation for all of us.  Kelani Cables has contributed towards the national electricity supply system with a tailor-made complete illuminating solution. It is adding value to the national-grid. Hence Sri Lankan consumers could now derive the benefit of a comprehensive and guaranteed electrical solution that is very cost-effective.” He added: “We have not received a single complaint with regard to Kelani Cables CFL bulb for the past six months. That is sheer proof of the durability and credibility of our product. It motivates us to add more innovative products to our CFL product range.” Channa Jayasinghe, Brand Development Manager of Kelani Cables expressing his views on the Kelani Tube Bulb at the event, said: “Kelani is a strong brand name known by consumers throughout the island. Energy saving Kelani CFL bulbs and other products in the mix has won confidence of local vendors. Thus they purchase our products without hesitation. This paved way for us to secure a significant market share. Furthermore, these vendors have experienced the tremendous sale of Kelani CFL bulbs before the forecast period. Hence they motivated us to introduce more products to our product-range.” Jayasinghe said Kelani Cables will strengthen its product mix with more innovative products in time to come fulfilling the wishes of the Sri Lankan consumers and the vendors. Kelani Cables PLC is a 100% Sri Lankan owned company serving the nation for 44 years manufacturing electrical and communications cables. In the SLIM Brand Excellence 2012 Kelani Cables PLC was awarded Bronze Award in the category of Excellence Business Brand. In the recently concluded SLIM Brand Excellence 2013 the company won Gold Award for Best Brand of the year and Kelani Cables was the first company won the Gold Award in that category. Kelani Cables PLC won the gold for the Best Entry Kit from 127 Entries for this year SLIM Brand Excellence Awards. Kelani Cables is the proud recipient of ISO 9000:2008 for quality, ISO 14001:2004 for better environment management and gold winner of Taiki Akimoto 5S award in 2007. As well as Kelani Cables won the CNCI Achiever of Industrial Excellence – Crystal Award in 2008.

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