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Wednesday, 1 July 2015 00:18 - - {{hitsCtrl.values.hits}}
In keeping with a strong image associated with pioneering leading global toy brands to the country, Kiddies & Toys International (KTI) recently introduced original Disney soft toys to Sri Lanka, said KTI MD Nabhan Akeel.
Disney will now strengthen the KTI portfolio that contains some of the world’s best known and loved toy brands such as Lego, Barbie, Mattel, Fisher Price, Alex and Hot Wheels, he added.
“We are pleased to be associated with Disney soft toys in Sri Lanka. Having introduced the concept of branded toys to Sri Lanka, we are confident of the high level of authenticity we have been able to maintain in the Sri Lankan toy market. In the process, we have been able to give Sri Lankan families the opportunity to engage with global iconic brands here at home.
“Brands are important for children and parents in today’s wired world – children keep track of latest entertainment trends and are aware of new toys. They are happy to be able to enjoy the same experience here at home without having to travel outside Sri Lanka to get branded toys.”
Disney’s world famous soft toys are of high quality and are washable, making them safe for children. The current range includes such lovable favourites as Mickey Mouse Family, Winnie the Pooh Family, Lion King and the 101 Dalmatian characters. They are certain to make ideal gifts and companions for children, said Akeel.
“Disney branded soft toys are manufactured to meet international standards and are globally accepted as safe for children to play with. However, parents need to be vigilant of counterfeit products, which may not meet all safety standards, especially since the price difference between the original and the others may not be much. When you buy the branded authentic product, you not only get the real thing but also an assurance of quality.”
Disney soft toys are available at all leading supermarkets, toy and baby care stores and Happiness showrooms and also on line at www.happiness.lk and many other online retail stores.
For over 30 years, KTI has played a key role in building a strong brand image as Sri Lanka’s leader in baby and childcare products. Having kept abreast of changing trends, KTI understands trends and changing preferences of children and their toys.
“We understand the dynamics of the market – and are able to capture global and local trends to best serve our customers here in Sri Lanka,” he concluded.
