KVC launches ‘Wasa Visa Nathi Ahara’ campaign

Friday, 21 November 2014 01:26 - - {{hitsCtrl.values.hits}}

KVC’s promotional campaign ‘Wasa Visa Nathi Ahara’ was launched on 19 November at the Crystal Lower Floor of the Taj Samudra Hotel. CW Mackie Plc Chairman/CEO W. T. Ellawala addressing the launch ceremony said that the company was able to turn Kelani Valley Canneries into a profit-making entity within six months although the KVC range was one of the recent acquisitions of the company. Addressing the media at the launch, CW Mackie Plc Executive Director Mangala Perera mentioned

the company’s strengths which propelled Kelani Valley Canneries to perform at its topmost and achieve its set targets within a short period of time. The launch was commenced with the song ‘Guna Mahime’ sung by popular actor and singer Bimal Jayakody to a dance number performed by Nalin Dance Academy. One of the highlights of the launch was the release of KVC’s promotional television commercial and radio jingle. Kelani Valley Canneries Ltd. (KVC), a manufacturer and exporter of processed tropical fruits and vegetables, was established in 1968 and is a member of the C.W. Mackie Plc Group. Presenting itself in highly competitive markets such as North America, Western Europe and the Far East, KVC has made its mark among brand leaders in the region. A business relationship for KVC is not just a contact but the company believes in going that extra mile for the relationship with a professional attitude. This wide export market and the strong commitment to the manufacture of superior quality products have won KVC prestigious Presidential Exports Awards and Merit Awards over the last two decades. KVC focuses on the quality of its products and this is an indispensible part of the company’s work ethic which is maintained at every level of production. Starting from the procurement of fresh fruits and vegetables to the processed product, stringent quality tests are conducted. To assure the quality of processed products, the latest testing equipment is used for the testing of quality. KVC conducts rigorous tests to ensure that products meet their specifications. KVC’s goal is to get it ‘right first time’ and with this in mind, the manufacturing plant adheres to Good Manufacturing Practices (GMP) as defined by the US Food and Drug Administration, the European Union and the World Health Organisation. The integration of KVC with the C. W. Mackie Plc Group, a leading conglomerate in Sri Lanka, through its strong marketing arm, Scan Products Division, will spearhead the trust in taking KVC products to consumers throughout the island. With the new network of highways and easy access to the north, the company intends establishing an Island-wide network of retailers. In addition to the KVC range, C. W. Mackie Plc, through its scan Product Division also manufactures, imports, markets and distributes FMCG’s specialising in the food and beverage category, which includes branded international and local products such as Sunquick, Jumbo Peanuts, Kotagala Kahata tea, bottled drinking water, Ocean Fresh Tuna and Jack Mackerel. Kelani Valley Canneries Ltd. is committed to providing consumers with high-quality, high-value added products that are flavourful, nutritious and convenient. KVC continues to strive to comply with international standards for quality and product and employee safety. KVC uses quality modern processing equipment and traditional production techniques with strict quality and hygiene programs and utilize know-how from the long experience in producing both thermally sterilised and frozen products such as sauces, jams, cordials, nectars, chutneys, treacle, fruit juices and fruit pulps. Canned fruits and vegetables to pickles, pastes, sambols and vinegar. KVC’s products are HACCP certified and also carry SLS certifications.