Lake House Printers and Publishers enters in to strategic partnership with CH17
Thursday, 23 January 2014 00:24
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The dominant security printers in the country and the pioneers in newspaper publications in Sri Lanka, Lake House Printers and Publishers, entered in to a strategic partnership with CH17 recently to further strengthen and consolidate the agency’s position as a forerunner in the business of employee welfare and loyalty programs in the private as well as in the public sectors.
Backed by a host of leading and popular consumer brands in Sri Lanka, CH17 was instrumental in developing and strategising a unique motivation and rewarding program to the entire workforce in the apparel sector, which is today one of the single largest industrial employers in the country and a significant contributor to the economy.
Endorsed by the Ministry of Industry and Commerce and the Joint Apparel Association Forum (JAAF), the CH17’s program titled Ran Salu Pranaama Privilege is a Smart Card based program where card holders will enjoy price benefits and other privileges from participating merchants upfront in addition to the customary loyalty points which they could also earn as a bonus privilege.
Nearly 350,000 employees and their family members (numbering over a million) are expected to reap huge benefits by way of savings on their regular retail purchases of essential commodities made at any of the partner merchant’s network of outlets located throughout the country, at any given time of the year.
Lake House Printers & Publishers will extend their expertise and know-how on supplying the hi-tech NFC cards from their overseas principals at far competitive prices and high quality product, resulting in better pricing of the cards beneficial to the end customer.
“We levy a very competitive entry level fee, with an extended validity period with great deals” said Jumar Preena the CEO of CH17. "Our loyalty programs are focused on closed user groups or communities. It is not open to the general public. We cater to the specific needs of our corporate clientele who are generally employers of large labour-force," Preena explained.
Similarly our aim is also to help brands reach the consumer base through a single channel and build a truly product loyal group of customers, he emphasised. This is a cost effective activation process to the brands and that is how they are able to offer better prices to this focused group than to any other, he added.
The participating Merchant list comprise of Cargills Food City, Abans, Singer, Sampath Bank, No Limit, Glitz, Thilakawardena Textiles, Mobitel, Hutch, SLT, Hameedias, Unilever, DSI, Lanka Hospitals, Swarna Mahal, Hayleys Consumer Group, Dreamron, CIB Shopping Centre, Litro Gas, Laugfs Gas, Rainco, Delmege, 7 Stories Ranjanas, Lumala, Lionco, Ceylinco Insurance, Ewis, Sri Lanka State Trading General Corporation, Metropolitan, Janashakthi Insurance, ICL Marketing, Anton, MyDeal.lk, David Pieris and Company, The Kingsbury, Ceylon Hotels Corporation, Siddhalepa, Mt. Lavinia Hotel, The Sizzles and A.F. Raymonds.
Present at the occasion were Lake House Printers and Publishers Director Sujan Wijewardene, Director Ranadev Samarasinghe, AGM Tony Johnpillai and Ch17 CEO Jumar Preena.
