Lanka77.com promotional online shopping changes face of consumer buying patterns

Saturday, 30 May 2015 01:17 - - {{hitsCtrl.values.hits}}

Promotional selling patterns, the continued growth of online shopping and an improving economy is gradually changing the way millions of people approach consumerism as evident in the recent past. A strengthening economy that increases consumers’ reliance on deep discounts, a highly competitive environment, early promotions and the ability to shop 24/7 online all contributed to the shift being witnessed presently. This trend is expected to continue in the years ahead. According to present trend, the average person will take advantage of retailers’ online and in-store promotions to buy non-gift and gift items for themselves or their family.

Lanka77.com – a subsidiary of the vehicle accessories and car audio/video giant; Sun Lanka Auto Traders, is an online shopping mall that currently features vehicle accessories and auto parts, mobile phones and accessories, baby care products, beauty and personal care, home appliances, communication appliances, consumer appliances, kitchen appliances, cosmetics, etc. Customers are able to directly order products through www.lanka77.com and pay by Visa/Master Debit/Credit card, Bank deposit or pay cash on delivery of goods.

The Logistics team will deliver any order placed in Colombo within 24 hours. Any other address within the island will take a maximum of five days. A third party courier service would be used depending on the distance. Only trusted products from trusted brands coupled with an efficient customer service is provided to customers. Additionally, special security features are in-built to protect the customer from fakes, ex. Separate TRCSL Security for each phone – similar to the original agent.

“Though there are many shopping outlets, it is important to remember that savvy shoppers will continue to look for exclusive prices to purchase consumer goods,” said Company Managing Director Koshila Erathne. “As competition for customer rupees heat up, consumers will be the ultimate winners in the end. Shoppers are making it clear that they no longer only value discounts, but want the entire package from beginning to end – free delivery, off-season promotions with convenience, speedy service and, of course, hard-to-beat online deals.”