Maliban Milk Sales Convention 2012 a success

Maliban Milk’s annual sales convention of was successfully held at the Cinnamon Grand Colombo recently. The convention acknowledged a large number of distributors and sales representatives around the island and was a momentous occasion for everyone present.

Maliban Group of Companies Chairman A.G. Ratnapala Samaraweera along with the General Manager, Board of Directors and the senior managerial staff of Maliban and Murray Goulburn Co-operative Australia General Manager Mal Beniston were among those present at the occasion.

Maliban Group CEO D.L. Weerasuriya said: “Our vision to offer the best quality standard has once again proven to be a success. We appreciate all your efforts to bring Maliban Milk to where it is today and we hope that you will continue all your good work.”

Themed as ‘Conquer the journey ahead’, the aim of the conference was to appreciate and recognise the invaluable distributors and sales team of Maliban Milk. The theme reflects the successful journey that the company has silently treaded for the past years and the victorious future which is in store.

Maliban Milk recorded one of the highest growths in the milk powder category in 2012, and was recorded as the only company in the industry to enjoy an almost six fold volume increase in the General and Modern Trade, within the last four years.

Maliban Sales and Marketing CEO Ravi Jayawardena said: “Today Maliban Milk is one of the fastest growing brands in the milk powder category and we have achieved this position mainly due to its natural taste and the nutritional value. Our driving force is the energetic team we have, mainly our sales representatives and distributors who are committed in taking our product to the next level.”

He also added that, “There are ambitious plans for 2013 and we hope to continue the momentum with the help of all who are involved in the process. I’m confident that our team will achieve all their targets despite the external challenges, break many more sales records in the future.”

A special award ceremony was also organised during the event to recognise the top achievers of the preceding year. The winning distributors under four categories were given an all expenses paid trip to Australia sponsored by the company.

Maliban Milk was able to capture the hearts and minds of consumers through the extensive CSR project the ‘Abayadhana program’. Through this program a certain amount of money from each pack of milk powder is allocated towards releasing cattle destined for slaughter.

More than 700 cattle have been released during the last four years through this program and it is noteworthy that consumers unknowingly, contribute towards the valuable deed with each purchase of Maliban Milk.

The annual sales convention ended on an upbeat note with entertainment and camaraderie around, and set the stage for another exciting year ahead.