Maliban Smart Cream Cracker wins Advertisement of the Year at People’s Awards 2017

Saturday, 25 March 2017 00:00 - - {{hitsCtrl.values.hits}}

Maliban Smart Cream Cracker being awarded the Advertisement of the Year at the recently concluded SLIM-Nielsen People’s Awards 2017 held at Water’s Edge, was testimony to disruptive communication creating a lasting connect with consumers.

“When developing this idea for Maliban Smart Cream Cracker, the task was indeed a difficult one. We needed to make a strong impression with the target segment in a category that is very competitive. Using DISRUPTION, our approach was to look beyond the conventions of the category and use a strong consumer insight. This has certainly paid off with this award,” said TBWA\Sri Lanka Chief Creative Officer Subhash Pinnapola.

“We are honoured to have received such a recognition, especially given the category of communication where competition isn’t just with biscuits but much larger. This recognition drives home the fact that good communication makes a difference not only in growing market share but also the importance of touching the hearts of Sri Lankans,” said Maliban Biscuits Category Manager KasunThotagamuwa.

“A commercial to be voted by the people, as the most popular advertisement of the year is an honour. It is a testimony that we at TBWA\Sri Lanka understand and resonate with our people. Consumers today are bombarded with so many brands and messages. To get their attention and share of heart with the Maliban Smart Cream Cracker ‘Anduna Gaththada Manda’ commercial is indeed a proud moment,” said TBWA\Sri Lanka Managing Director Renuka Marshall.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.