Saturday, 15 November 2014 00:07
-
- {{hitsCtrl.values.hits}}
Maliban, one of the most celebrated biscuit manufacturers in the country introduced the latest addition to their innovative biscuit range – Maliban White Chocolate Puff. A first in Sri Lanka, the biscuit is set to broaden the range of puff biscuits available and provides white-chocolate loving consumers a tasty option to indulge in.
The biscuit comes in an attractive 200 g pack that is affordable and is for all who enjoy consuming a sweet biscuit. White chocolate wedged between two crisply baked wafers with sugar sprinkled on top offers a delightful flavour that is truly distinctive. A biscuit that simply melts in your mouth, it is an ideal snack to curb those hunger pangs and sweet cravings any time of the day, be it with tea or simply to nibble. The appeal of the biscuit is in its affordability and the availability as it is available island-wide as well as in internationally developed markets such as Australia and European countries. A biscuit that is enriched with chocolate flavour, which comes in the form of a chewable rich cream, the White Chocolate Puff is all about providing a high quality and internationally accepted product to the consumers.
Sweet lovers who are young at heart can find pleasure in this delectable treat and experience the wonderful taste of white chocolate.
“We are proud to launch this new biscuit in the Sri Lankan market which is a first. No other manufacturer has introduced or innovated a similar one of its kind. It is truly a novel and enjoyable product that came about as a result of our consumer research that surprisingly revealed that customers had a strong preference for its taste and bite,” said CEO (Sale and Marketing) Ravi Jayawardena.
Maliban’s dedicated team of research and development experts carried out the thorough research to better cater to consumer tastes. With the mission of providing only the best to its customers, who are at the core of the brand, Maliban constantly innovates in terms of widening their range of palatable snacks that have remained the first preference in biscuits for generations. With the introduction of new and delicious White Chocolate Puff, Maliban invites its customers to revel in the goodness of a unique taste that appeals to everyone.
“This is one of the best breakthrough product we have launched this year and we have received very positive feedback from our consumers not only in Sri Lanka but from around the world. I invite all of you to try this product and feel the difference,” said Brand Manager Samantha Pushpakumara.
Founded in 1954, by Chairman, Late A.G. Hinniappuhamy, Maliban Biscuit Manufactories has dominated the industry of biscuit manufacturing. As a company with a proud heritage of six decades, Maliban’s commitment to adhere to the highest quality standards in production is one of the main reasons as to why Maliban has been able to sustain their position as the best in terms of biscuit manufacturing in Sri Lanka.
Hence, as a testament to their excellence, the company has won many accolades both locally and internationally, which include the National Quality award in 1996 and 2012, Export Gold Award 2006 and Global Performance Excellence Award in 2011. The company was also accredited with the ISO 9001:2008, 1400:2004 and 22000:2005 for quality environment and food management systems respectively.
