mPowered Brand Pavilion at CIM Annual Conference 2012

Mobile phones are already an integral part of our daily lives. Mobile is becoming a way of life and connecting to customers through their cell phones leads to greater brand reach, customer interactivity, and generation of sales. Yet all too few retailers and brands understand the new interactive technologies. How to integrate them into the store environment?

How to connect offline products to online sales?

As this trend continues to strengthen, marketing professionals need to find new and unique ways of interacting with customers through this medium. To bridge this gap, zMessenger’s  ‘mPowered Brand Pavilion’, an interactive display using cutting edge mobile marketing technology will be located at the CIM Annual Conference 2012.

Conference attendees can experience using augmented reality, QR Codes and innovative mobile applications. They will be able to ask questions and learn more about these new technologies. It is important for organisations to have a strong understanding of rapidly changing consumer behaviour and its relationship to emerging mobile technology. The core behaviour we need to understand is that people want information at their fingertips, the convenience that comes with digital transactions and social connectivity. Mobility means information, convenience and social all served up on the go, across a variety of screen sizes and devices.

mPowered Brand Pavilion is an initiative of zMessenger, the leading provider of mobile marketing solutions in Sri Lanka. For the first time an interactive display on mobile marketing technology will be featured in Sri Lanka as part of zMessenger’s 10th anniversary celebrations. ‘mBranded Mobile Pavilion’ showcases how companies can integrate mobile technologies into their brand strategy. Thrive with Lean, Mean and Clean Marketing is the theme of this year’s CIM Conference. The Chartered Institute of Marketing (CIM) is the largest and most prestigious professional body for marketing. The event will feature eminent speakers and is a much anticipated event for Sri Lanka’s marketing professionals who seek to enhance their knowledge and skills.