Tuesday, 25 November 2014 01:11
-
- {{hitsCtrl.values.hits}}
When the Daily FT planned its launch in 2009, MTI Consulting was retained to carry out comprehensive research and facilitate the strategising process, in which the Directors and Senior Management of Wijeya Newspapers and Editorial team of Daily were extensively involved.
“Being the first business daily and in fact business newspaper in Sri Lanka, we were entering an unchartered territory, although our experience with the Daily Mirror did help. MTI has continued to support us with research, strategising and advisory at different time periods in the last five years. We have also partnered MTI with many pioneering thought leadership initiatives in Sri Lanka,” said Daily FT Editor Nisthar Cassim.
Commending Daily FT on its fifth anniversary, MTI CEO Hilmy Cader said: “Our association with Wijeya goes back to 1998, when we identified the need for improved business journalism and partnered the business page of the Daily Mirror for thought leadership. This has continued with the launch of the Daily FT, where the five-year performance for a niche English business daily has been impressive and bound for continued growth in the next few years, in line with the growth of the Sri Lankan economy.”
