Nature’s Beauty Creations appoints Bimal Silva as Group CEO

Nature’s Beauty Creations Ltd. (NBC), the largest manufacturer of herbal cosmetics in Sri Lanka, has appointed Bimal Silva as Director/Group Chief Executive Officer (GCEO) as a milestone endeavour in its steady vision of creating a global brand of herbal cosmetics from Sri Lanka by 2020.

Bimal possesses 20 years of experience in the fields of marketing and general management and was the former Director/Chief Executive Officer (CEO) of Hayleys Consumer Products Ltd. He started his career as a Management Trainee at Keells Food Products and subsequently joined Ceylon Biscuits Ltd. and then Hemas Consumer Brands, where he functioned as the Director Brands prior to his appointment as the Director Sales and International business. Bimal is a well-acclaimed professional in marketing and sales and has been instrumental in a number of breakthrough marketing campaigns and product launch initiatives throughout his career. He has served in the judging panels of Effie awards and SLIM Brand Excellence awards, heading the panel of judges in SLIM Brand Excellence Awards in 2014 

“Being a renowned marketer and business leader in the corporate sector, Bimal will provide strategic leadership, leveraging his strengths in brand development, sales management, operations and people management. He demonstrates great potential in propelling the company to its next level of progression and we are very pleased in welcoming him to the NBC family,” remarked NBC Chairman/Managing Director Samantha Kumarasinghe.

Nature’s Secrets, the flagship brand of NBC, is the undisputed market leader in herbal cosmetics in Sri Lanka, and is manufactured under the most hygienic, European recognised GMP and ISO 9001 and 14001 quality production processes. It is also Sri Lanka’s greenest cosmetics brand, having won Sri Lanka’s highest environmental award, the prestigious National Green Award – Gold, for its continued commitments to environmentally-friendly practices and sustainability; the first and only cosmetics company to do so.  

With nature and science at the core of its vision, the company has also grown Sri Lanka’s largest privately owned medicinal plant garden with over 800 medicinal plant varieties for research and conservation. Further, the company has established Sri Lanka’s first privately-owned Plant Research Centre with international research collaborations. Nature’s Secret brand is registered in over 50 countries across the globe with its products marketed to many countries across South and South East Asia, Europe and Middle East.

Bimal holds a First Class Honours Degree in Statistics and a Masters in Business Administration (MBA) from University of Colombo. He is a Fellow of the Chartered Institute of Marketing (CIM – UK) and also a graduate of Chartered Institute of Management Accountants (CIMA – UK). He has also been in the visiting faculty of the MBA-University of Colombo and a lecturer for CIM – UK.

He is also appointed to the boards of Multichemi International Ltd. and Lanka Bio Fertilizers Ltd., associate companies of NBC.