Thursday, 29 May 2014 00:00
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The new Nel Farms (Noorani Estates Ltd.) logo and corporate brand identify were unveiled on Tuesday by Noorani Estates Director Noordeen Sethwala at the Ramada Hotel, in the presence of the company’s Board of Directors, senior management, and distinguished guests.
The guest speaker in attendance was Dr. Renuka Jayatissa, Nutrition Specialist of UNICEF and the former Head of Nutrition of the Medical Research Institute of Sri Lanka. At the launch, Nel Farms was also awarded SLS certification for both its egg farms (7 Hills Farm and Mangala Eliya Farm). The award was presented by Sri Lanka Standards Institute (SLSI) Assistant Director (Technical) Janaki Chandrasekara.
Nel Farms has delivered high quality poultry products for seven decades and was the pioneer in catering to the country’s growing demand for clean, safe and high quality table eggs Nel Farms is revamping its brand to align with current trends and also effectively communicate the quality and reliability that the brand represents Nel Farms is an ISO 22000, HACCP and GMP certified organisation and delivers a promise of trusted excellence.
Nel farms was incorporated in 1942 and initially focused on tea, rubber and coconut production. In 1974, the company moved its focus to poultry production and has thereafter experienced steady grow Nel Farms has been in operation for over 70 years and is built on the principles of its forefathers – who were committed to delivering the best quality produce at an affordable price.
Today Nel Farms is one of the largest poultry farming operations in Sri Lanka. The company comprises of breeder farms and hatcheries for both broiler and layer day-old chicks as well as commercial layer farms comprising state-of-the-art egg farming facilities. Nel Farms is a leading producer of commercial layers and continuously invests in modern, industry leading facilities to maximise the level of disease protection and optimise the poultry house environment for the wellbeing of all flocks.
Commenting on Nel Farms’ new brand identity, Sethwala stated: “Nel Farms is a family business that has been supporting Sri Lanka’s economy for over 70 years. The company has maintained close relationships with over 1,000 farmers and suppliers and in doing so supports the livelihoods of many families across the country. By refreshing Nel Farms’ brand identity, the company will communicate its promise of quality, trust and excellence more effectively. Nel Farms delivers complete traceability and accountability throughout the entire production process and has earned the ISO 22000, HACCP and GMP marks that reaffirm the company’s claims.”
Producing high quality eggs is a core aspect of the Nel Farms business operation. The Nel Farms egg farming operation in Hatton is built on systematic processes and quality measures Nel Farms is a fully-integrated layer operation that ensures complete control of each process of the operation. Nel Farms’ hens are fed a well-balanced diet which is rich in proteins, vitamins and minerals, additionally a clean and calm environment is created for the hens. The proprietary feed formulation is responsible for the trademark golden yolk eggs produced by Nel Farms.
The entire egg farming operation at Nel Farms is extremely sterilised which ensures that all Nel Farms eggs are safe and wholesome. None of the Nel Farms eggs are fertilised and therefore none of the eggs contain life.
The Nel Farms egg farming operation comprises a series of organized processes and stages. Day-old chicks arrive at the farm from their own hatcheries and after 18 weeks they are transferred to the layer section.
In the layer section, hens are provided with a nourishing feed and the ideal conditions for laying are created. Each hen lays an egg approximately every 20 hours and eggs are collected four times a day. The best eggs are then selected and transferred to the egg room where they are cleaned and mechanically graded. Following a final inspection, the eggs are then packaged for the local and export markets accordingly.
Eggs are sent to the distributor on the same day or early on the following day. All eggs usually reach the marketplace within one day, delivering optimal freshness and quality to Nel Farms’ customers.
