Sunday Nov 17, 2024
Sunday Nov 17, 2024
Thursday, 8 May 2014 00:00 - - {{hitsCtrl.values.hits}}
“Our continued investments in 2013 and 2014 in marketing of our brands set the foundation for us to further leverage our assets, our scale and our capabilities and to work smarter,” said Ganesan Ampalavanar, Managing Director of Nestlé Lanka PLC.
“This has enabled us to deliver a solid performance for the first quarter, thanks in large to the steadfast work and alignment of our people towards our goals and priorities for the year. We aim to continue being disciplined in driving and sustaining this good performance for the rest of 2014.” Q1 saw Nestlé Professional, the company’s food service arm which caters to the ‘out-of-home’ market, launch its revolutionary cold vending beverage solution with Nescafé ice coffee and Nestea ice lemon tea for the first time in Sri Lanka. Nestlé’s food brand Maggi was also voted ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ for the second consecutive year at the SLIM Nielsen People’s Awards in Q1. The company also kicked off its ‘Choose Wellness, Choose Nestlé’ campaign in the first quarter. The campaign involves nutritionists visiting over 30 locations in a mobile ‘wellness’ unit, who, in addition to creating awareness on the nutritional advantages of Nestlé products also conduct free nutrition counseling. This campaign has reached approximately 10,000 people to date.
As a leading nutrition, health and wellness company, Nestlé recognises that food is a conscious way to bring about health and nutrition benefits to consumers. The company is committed to delivering ‘tasty nutrition’ – ensuring that all of its products deliver a nutritional advantage whilst continuing to taste good too.
Nestlé is also regularly reviewing and reducing the sugar, salt and fat content in its products and is focused on public programs and campaigns to help create awareness of the importance of healthy eating and an active lifestyle.
