Nestle re-launches Kit Kat

Saturday, 28 April 2012 00:00 -     - {{hitsCtrl.values.hits}}

Nestlé’s internationally acclaimed Kit Kat brand has made its way back to the local market with a promise of ‘Extra Crispy, Extra Creamy’.

“As one of the world’s leading chocolate companies, it is with great pride that we at Nestlé Lanka re-introduce a globally acclaimed product such as Kit Kat to our Sri Lankan consumers, who have been waiting in great anticipation for the return of their beloved chocolate brand. We’re very excited about re-entering the confectionary category in Sri Lanka with one of the world’s most celebrated, iconic chocolates and look forward to delighting our local consumers by putting ‘a smile in their break’ with Kit Kat,” said Nestlé Lanka PLC Managing Director Alois Hofbauer.

A crispy light wafer coated with delicious Nestlé chocolate, Kit Kat is a top favourite amongst consumers across the world, making it Nestlé’s No. 1 global chocolate brand. The universally celebrated product is renowned for its great taste and superior quality and is famed for its popular tagline ‘Have a break, have a Kit Kat’.

“Kit Kat is a brand of iconic status and holds a rich and successful heritage in the global confectionary market. 150 bars of Nestlé Kit Kat are consumed every second across the world – a testament to the immense success and popularity of the product. Nestlé is a leading F&B player in the local market and we are confident that that this latest addition to our product portfolio will further strengthen our dominant position in the country,” said Nestlé Lanka Commercial Senior Vice President Muhammed Hamza.

The ‘Good Food, Good Life’ company stated that the product would be available at supermarkets and other modern trade outlets island wide to ensure easy access for Sri Lanka’s Kit Kat fans. Official distributors of the product are Millers Ltd.

 

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