Nestle’s launch first ever triple tastemaker noodle
Saturday, 21 December 2013 00:00
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Sri Lanka’s leading instant noodle brand, Maggi Devilled, has revolutionised the local instant noodle category with the launch of the first ever triple tastemaker noodle in the market - Maggi Devilled X-tra. A premium, limited edition range launched especially for the season, Maggi Devilled X-tra comprises of three taste enhancers that capture the essence of authentic Sri Lankan delicacies popular amongst Sri Lankan youth.
Nestlé’s latest innovation uses its world renowned R&D expertise to develop a product that is the most indigenous yet from its Maggi Devilled range. Nestlé has the largest R&D network of any food company in the world and the Nestlé Research Centre is widely recognised across the globe as one of the world’s leading research institutions in food, nutrition and life sciences.
Maggi Devilled X-tra differs from the rest of the Maggi Devilled range as its spiciest noodles product and offers an X-tra spicy sauce in addition to the standard seasoning and spicy oil sachets. This is the first time an instant noodles product has offered three taste sachets in one go, guaranteeing an explosion of flavour with each bite.
With the launch of the Maggi Devilled noodles range, Maggi has sought to delight local youth by catering to the local palette and offering spicy and appetising noodles to satisfy their quest for exciting variations in their meals.
Packaged in a vibrant red, yellow and black pack, Maggi Devilled X-tra Spicy Blast offers Nestlé’s world class quality combined with the best of Sri Lanka’s favourite cuisine during this festive season to offer a spicy taste experience to the youth during their celebrations.
