OMG inks one-year global partnership with MediaMind

OMG has inked a global partnership deal with independent digital advertising provider MediaMind, with the aim of increasing adoption of digital advertising for its clients.

The one-year partnership will allow OMG clients to use the MediaMind platform to manage and deliver online ads in Asia-Pacific, North America, EMEA and LATAM.

The partnership will also focus on integrating second screen experiences and bridging offline and online.

As part of the deal, MediaMind and parent company DG’s platform capabilities will be integrated within OMG’s own technology platform.

OMG will also offer access to its technology teams and roadmap in a bid to create a partnership to be at the forefront of ad campaigns and data management.