Friday, 7 November 2014 00:01
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Optima Designs said it was proud to be part of the success of Expolanka Holdings PLC and People’s Leasing and Finance Plc as they were honoured at the recently-concluded Spotlight Awards Global Communications Competition by the League of American Communications Professional (LACP) for outstanding annual reports that were published this year.
Amongst the 800 entries that were submitted from more than a dozen countries, Optima Designs garnered two spots in the top 100 world rankings, stating that it was privileged to be the only Sri Lankan entity to be awarded this year.
The reports, ‘Look|See’ by Expolanka and ‘The Choice of the People’ by People’s Leasing and Finance highlight the best in creativity and content, and has been widely lauded by global giants such as the Coca-Cola Company, Airbus Defense and Space, Samsung Engineering and Hyundai Engineering and Construction.
People’s Leasing and Finance were awarded in the following categories - Competition Class of Print Annual Reports, Asia Pacific - Gold Award; Most Creative Annual Report (Worldwide Special Achievement Award) - Silver Award; Ranked among the Worldwide Top 100 communication materials - Ranked at No 26; while Expolanka claimed the 24th spot amongst the top 100 world rankings, winning a Gold Award for excellence within its competition class as well as a Silver Award for ‘Best Narrative’.
In light of this recognition, Director/ CEO Anjum Cader stated: “It is absolutely remarkable what Team Optima has achieved within the first year of our operations. It bodes well for our future and the amazing things we are yet to achieve. I am proud of the team and the commitment they display towards making every project a unique and superior product.”
Optima Designs Chairman Lilamani Dias Benson, commenting on the win, stated: “I am so proud of Anjum and her young team, which plots, plans and executes the work. They have experience and insights that help them understand quickly the intrinsic character and personality of the company they are projecting on the annual reports they design. More than that, they have a game-changer attitude that helps make the leap from average and good to brilliant, vibrant and exciting. That’s very special. It will last and it will always have the potential to lead.”
For Optima, the win is a double celebration as they prepare to mark their one year anniversary.
The League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best practices within the profession while also recognising those who demonstrate exemplary communications capabilities. The quarterly competitions routinely include hundreds of entries from some of the most recognised organisations throughout the world.
Optima Designs Ltd. is a professional design and print service company comprising expert professionals with many years in the industry, catering to a range of corporate entities, blue chip companies and NGOs operating in diverse fields. For more information on the company visit www.optimadesigns.lk.
