Owning a land: A dream come true for Diva’s loyal consumers

Saturday, 1 November 2014 01:24 - - {{hitsCtrl.values.hits}}

The 2014 edition of Diva consumer promotion offering land to lucky loyal customers was concluded recently by Hemas Holdings’ FMCG business.

From left: Director Supply chain Thusith Gunawarnasuriya, Director Sales Subir Chowdhury, Director Finance Nilika Goonetilleke, Director Human Resources Niranjan Perera, Managing Director Roy Joseph, Director R & D Dimuthu Jayasinghe, Marketing Manager Fiona Juriansz Munasinghe, Director Marketing Rakesh Khosla, Brand Manager (Diva) Shanaka Fernando and Brand Executive (Diva) Duminda Uyangoda along with the Diva land winners The inaugural Diva consumer promotion titled ‘Ravumata Idamak’ commenced in 2011. Valuable plots of land, close to Colombo were on offer for its winners. In 2012, under the theme ‘Nuwanakkariya Idamak’ Diva consumers were invited to participate in a similar promotion where three valuable plots of land, close to Colombo were awarded to its winners. Last year, for the third consecutive time, Diva spearheaded yet another mega consumer promotion titled ‘Nidhan Ekka Idam’ where four valuable plots of land, close to Colombo were gifted to the winners. To-date, a total of 16 plots have been gifted to Diva’s loyal consumers through its land distribution promotion. As its popularity grew, Diva added other prizes to its consumer promotion such as fridges, motor bicycles and cash, in order to increase the number of loyal consumers who are rewarded. This year, Diva consumer promotion titled ‘Idame Vasanawawa’ was carried out from May to August. Five lucky Diva consumers were granted their wish of owning a plot of land close to Colombo. The five lucky winners of the plots of land worth one million each are Nisantha Weerasinghe of Udubaddawa; Sameera Sampath of Beralapanathara; P.H. Chandra of Thalpe; Sisira Ananda Perera of Kotogoda and R.P.D. Rajapakshe of Digana. In keeping with the Hemas mission of enriching lives of consumers, in addition, to cash prizes of Rs. 10,000 on a daily basis, this year, Diva has generously gifted valuable gold coins to 18 lucky winners. The winners were facilitated during a ceremony held recently at Galadari Hotel. “Diva has awarded 16 plots of land over the last four years to its loyal consumers. We feel proud and privileged to be a part of this effort to help enrich the lives of our consumers. This effort is in line with the mission of Hemas Holdings PLC. The increasing number of consumer responses we keep receiving year on year is proof that we are connected with our consumers,” stated Shanaka Fernando, Brand Manager, Diva, Hemas FMCG. Diva has announced that a similar consumer promotion will be organised in 2015.