Friday, 14 February 2014 01:11
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Bringing gifts to children and mothers
Pears, one of Sri Lanka’s most beloved baby brands kicks off the New Year with an exciting offer bringing gifts to both children and mothers across the nation. The Pears ‘Lucky Door’ will give away 500 gift packs to babies and children aged up to 10 years as well as one million rupees worth of cash rewards to mothers. These gifts, both fun and educational, will help stimulate learning and development in kids.
Pears recently launched a new range of baby products containing olive oil and milk protein based formula to moisturise and protect babies’ skin from irritation. It is the Pears proposition that if babies are happy, they will learn more and therefore, the brand pays special focus on creating happy environments for kids at a young age to ensure their successful development.
“At Pears, we believe that ‘Happy Babies Learn More’ and under this proposition, we have worked with parents across the island to create comfortable, positive and stimulating environments for kids. This new promo aids this vision by providing a chance for children to win fun educational toys. In addition, mothers will also win prizes from Pears,” said Unilever Sri Lanka Pears Senior Brand Manager Mihira Kulatunga.
Customers who pick up a Pears product with the special yellow Lucky Door sticker can SMS in their child’s name and age to the designated number to be eligible for a prize. One hundred winners will be selected each week for five weeks and the winners will be visited by the Lucky Door mascots – Birdie, Teddy, Froggy and Kitty and receive a fun and educational toy, as well as a chance to win a special gift for their mums. Customers can also submit their details on the Pears Facebook page to participate in the promo.
“We are the oldest baby brand in the country and have been your partner in raising your child for over 50 years. Our goal has always been simple. To help parents raise healthy, happy babies,” Kulatunga added.
According to the Centre on the Developing Child at Harvard University a child forms approximately 700 new neural connections – i.e. connections that build a child’s brain architecture for all their learning, behaviour and health at later stages in life every second. These neural connections are formed through a variety of factors including interaction of genes and the baby’s environment and experiences – especially their interaction with adults.
