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Friday, 7 February 2014 00:59 - - {{hitsCtrl.values.hits}}
By David Ebert
Japanese world No. 2 writing instrument maker Pilot Pens re-entered the Sri Lankan market after a 30 year lapse after pulling out due to the war.
Armed with a host of new and innovative pens and markers, the Japanese giant will be represented in Sri Lanka by Writing Instruments Lanka Ltd. which will be the company’s authorised dealer and will work on re-establishing Pilot Pens’ presence in the country and roll out new and innovative high quality writing instruments to the local market.
The company introduced a novel “erasable pen” that has a special technology to write, erase and rewrite with ease, and most importantly, with no damage to the paper.
Speaking at the launch, Pilot Pens Executive Officer International Sales, Masahiro Kameda said: “We are very happy to re-enter the Sri Lankan market after a lapse of 30 years. We have been in the writing instrument business since 1918 and are committed to developing the Sri Lankan market and will be introducing high quality and innovative products in time to come. The collaboration with Writing Instruments Lanka Ltd. is timely and fitting as our business partner has the passion and expertise to make inroads into the market for us.”
Kameda added that with Pilot Pens currently holding the No. 2 position worldwide, the company has ambitious plans to dethrone current No. 1 Bic from its top spot by 2018 – the centenary year for the company.
Writing Instruments Lanka Director Rajiv Perera, speaking at the same event, said: “We are proud to be exclusive distributors for Pilot Corporation Japan in Sri Lanka and privileged to introduce innovative quality writing instruments like the Pilot Frixion erasable pens and highlighters, Capless Fountain Pen, ENO Colour Mechanical Pencils, all manufactured in Japan with the highest quality standards.”
The company also launched its high end range of elegant fountain pens, which would make ideal corporate gifts or mementoes.
All these products are now available in all leading bookshops and stationery outlets such as M.D. Gunasena, Sarasavi Bookshops, Jaya Book Shop, Promate World, Premier Stationers, Kavithas and Cool Planet.
