Saturday, 8 March 2014 00:00
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Popular youth brand Prima KottuMee has plans to make the big match season more exciting and lively this year.
Prima KottuMee will sponsor more than 15 leading school big matches in the country. The key feature in this year’s campaign will be the extension of their sponsorship to the schools in the Northern and Eastern Provinces.
Prior to the matches, there will be visits to the respective schools where students will be treated with papare music and a chance to wish their respective teams for the big matches. The students will also be able to participate in innovative games and contests providing them with an opportunity to have fun while cheering on their respective teams.
In addition, big match countdowns are planned over the air waves until end March on multiple media channels. On air competitions will also be broadcast as well as interviews with captains and past cricketers and discussion on big match history.
With this big match initiative Prima KottuMee has fuelled the big match fever in the country, truly signifying that with prima KottuMee, ‘Big Match eka Fun Thamai’.