Prime Lands Group recognised at Asia Pacific Property Awards 2015-2016

Prime Lands Group Chairman B. Premalal (third from right) and company executives with one of the awards won at Asia Pacific Property Awards in Malaysia

Prime Lands Groupreceived twohighly-commended awardsat the recently-held Asia Pacific Property Awards in Malaysia – ‘Highly Commended Condominium Sri Lanka’ won by Prime Homes Ltd. and ‘Highly Commended Real Estate Agency in Sri Lanka’ won by Prime Lands Ltd.

Established 19 years ago, Prime Lands Group has been a steadfast leader in the real estate industry, with a brand presence in 16 districts countrywide. The company in its recent years has portrayed itself as a trend setter in the real estate industry, enabling competitors and stakeholders alike to sit up and acknowledge Prime Lands Group as a competitive player in the market.

Introducing innovative and novel concepts in the designing and conceptualisation of projects and housing centres, Prime Lands Group has set itself at a considerably top notch level of real estate agents and property developers.

The Group’s portfolio consists of Prime Lands Ltd., Prime Homes International Ltd., Prime Grameen Micro Finance Ltd. and Living Homes Ltd.

The need for development is constant in today’s changing and competitive market.  Moreover the need for better living conditions, fancier residencies, unparalleled quality, safety, prestigious locations, profitable ROI, etc., are more in demand from property buyers and investors alike.

People are increasingly becoming more aware and very critical of the spaces in which they live and work.  As a result, housing and real estate companies face a tough challenge when it comes to being on par with customer needs, wants and aspirations.

Overwhelmed and humbled to be honoured with two commendable awards, Prime Lands Group Chairman B. Premalal stated that such an achievement would not have been possibleif not for the relentless effort of the organisation to continuously strive for excellence in maintaining a positive brand image, keeping up to the trust and confidence the public has placed in Prime Lands Group and the interpersonal relationship that they build with their customers.

This fact is evident and provenwith the 1,000+ land projects, the company has successfully completed in the recent years and the 100+ ongoing projects that are being executed at a steady and profitable pace.

Prime Lands Group in their recent projectsunder Prime Homes have completed and handed over 100 houses in Athurugiriya, 54 in Kottawa, 20 in Battaramulla and 30 in Rajagiriya.  In addition, the 12 recent projects under Prime Homes were all successfully launched, with overwhelming customer response, with over 90% of the units/properties sold within the first week of launching.

Unlike buying a plot of land to build on, paying for a unit in a condominium that has not even had its foundation laid, but just a mere idea of graphically designed visuals is a risk many investors and buyers are compelled to take.  Though a daunting decision, customers find pre-purchasing such property easier, when dealing with a well-known and established organisation or brand.  Prime Lands Group is one such organisation thathas its name etched in customers’ mind as a trusted, reputed and creditable name to invest in.

Prime Lands Group Deputy Chairperson Sandamini Perera stressed on some of the industry best practices that the company adheres to: Act openly, ethically and honestly in their dealings with all customers, stakeholders and other parties concerned; developed a deep understanding of how to create value throughout the lifecycle of a real estate project; ensuring transparency and providing assistance in all financial and legal matters pertaining to customers buying or reselling Prime Lands Group properties; and the guarantee of 100% ownership of title deeds to the property prior to commencing development, thereby providing customers with a solid foundation to their investment and a sound peace of mind,that they have placed their trust in the industry’s best.

Emphasising on ROI, the Chairman stated thatthe sole owners of the apartments/units were very satisfied and confident that they have invested their money and future in the right place. For example, the Rajagiriya project was first introduced to the market for Rs. 8 to 9 million, now the properties have a reselling value of Rs. 12.5 to 13 million. Similarly, the units at the Athurugiriya projects started at a buying rate of Rs. 4.5 to 6 m, now the value is between Rs. 8 to 9 m.The Kottawa project was initially selling out at Rs. 8 m and now has a resale value of Rs. 12.5 m.

Not only does Prime Lands Groupprovide their customers with comfortable and luxury living opportunities, customers are rewardedwith profitable ROI for the trust and confidence placed in Prime Lands Group.

Prime Home’s newest project in Rajagiriya is built at the highest point in Colombo and promisesa fantastic view of the Colombo City, the marshes, the Parliament and of course the most modern state-of-the-art amenities and facilities. This will be launched at the end of May.

Aiming at completing theproject by the end of May 2017, Prime Lands Group will no doubt deliver and exceed expectations giving its customersyet again the best they have to offer.