Rani Sandalwood showers its loyal consumers with gold sovereigns
Friday, 14 February 2014 01:10
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Win monthly gold sovereigns and weekly Rani gift packs
Users of Rani Sandalwood soap will be showered with Gold Sovereigns during this new year with the launch of another exciting promotion by The Swadeshi Industrial Works PLC.
Consumers who post empty cartons of Rani Sandalwood Soap/Rani White Sandalwood Soap or an empty carton of Rani Sandalwood Soap 4-in-1 economy pack with their names and addresses to “Rani Sadun Ran Wassanaya” P.O. Box 04, Kandana will be eligible to win 20 gold sovereigns (10 per month) and 400 consolation prizes (50 per week) over a period of eight weeks, the company announced.
The promotion takes place for two months from 1 February to 31 March 2014 and winners will be chosen at weekly and monthly raffle draws.
“This promotion is intended to reward our loyal base of consumers who consider Rani Sandalwood soap the most trusted and purest sandalwood based beauty soap in the market,” a spokesperson for Swadeshi Industries said.
“Sandalwood, the main ingredient of Rani Sandalwood soap is known for its purifying and cleansing attributes. It helps to smoothen and soften the skin, leaving it healthy, radiant and odour free. This promotion is also intended to create better awareness of these aspects,” she said.
Rani Sandalwood has been always associated with truly beautiful women who know the special benefits and the healing properties of Sandalwood. They always trust Rani as the best quality and the original Sandalwood soap which has been in the market for over 70 years. Rani Sandalwood - The Queen of Beauty Soaps; The Soap of Beauty Queens’.
Launched in 1941 the ‘Rani’ brand has the unique distinction of having an unbroken leadership position in the sandalwood beauty care segment since its launch and has gained wide acceptance in several overseas markets.
The Swadeshi Industrial Works was the first Sri Lankan company to manufacture herbal soap in Sri Lanka. The company’s innovative and research based developments have resulted in many firsts in the industry including the first Sandalwood beauty soap and Sandalwood shower gel (Rani) and the first herbal beauty soap and herbal shower gel (Khomba) and the first herbal transparent soap (Khomba Clear).
The company also introduced the first herbal baby soap and baby care range under the Khomba Baby label, a herbal shampoo range under the brand Khomba and an eastern floral perfume and shower gel range branded ‘Lady.’
The brand portfolio of Swadeshi also includes the ‘Apsara Venivel’, ‘Safeplus’, ‘Perlwite’, ‘Lak Bar’, ‘Blue Diamond’, ‘Lady’ (Perfume),‘Black Eagle’ (Perfume and After Shave) and the newly launched kids range, “Little Princess”.
