Red Bull perseveres with aggressive brand protection

Friday, 28 December 2012 00:01 - - {{hitsCtrl.values.hits}}

Pursuant to a complaint by Red Bull AG, Customs has detained a shipment containing the infringing ‘Kratingdaeng’ Red Bull Gold Can product of Thailand.

In a recent wave of action Red Bull is preventing importers of the unauthorised Kratingdaeng product from importing, distributing, marketing and selling the Kratingdaeng product imported from various sources in Thailand and Vietnam.

Plaintiff Red Bull AG recently filed action through Sudath Perera Associates in the commercial High Court of Colombo, with regard to the detained shipment of a company called United Globe and upon satisfaction of documents and annexures filed, court granted enjoining orders and Interim Injunction notices against United Globe.

The case was heard before the Commercial High Court judge Mahinda Samayawardena and supported by Romesh De Silva PC with Manoj Bandara and Sugath Caldera.

It was argued on behalf of Red Bull AG that due to the tremendous goodwill and reputation and unmatched brand value associated with the Red Bull trademarks, the Kratingdaeng Red Bull product imported by United Globe would mislead the public and the consumers to mistakenly believe that both the Kratingdaeng product and the Red bull energy drink product emanate from the same source.