Samsung unveils UHD TV with blend of technology and craftsmanship
Thursday, 27 June 2013 01:58
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Samsung Electronics has reinforced its technology leadership through the introduction of its new Ultra High Definition (UHD) line-up that responds to consumer demand for premium design, smarter features, superior picture quality, and larger screen sizes.
“In 2013, we will strengthen our legacy of introducing televisions that have the best in class design, superior performance as well as feature innovations that our customers have grown to love us for. Consumers require innovation and Samsung has responded to this need by launching televisions that are clearly category defining products,” stated H.K. Chang, Managing Director, Samsung India Electronics, Sri Lanka Office. “These products have given our consumers a reason to upgrade and what we are witnessing a dramatic transition from CRT to flat panel TVs, smart TVs and now to UHD TVs.” Samsung also unveiled its first Ultra High Definition TV (UHD TV), the 85S9. Blending technology excellence with fine craftsmanship, the 85S9 offers four times the resolution available on existing full HD displays to deliver beautiful detail, unmatched clarity and vivid picture quality. The 85S9 also includes Samsung’s proprietary up-scaling engine which can up-convert HD or Full-HD to UHD-level picture quality by restoring information details to create greater precision for real-life picture quality.
In addition to the up-scaling engine, Samsung is addressing current conflicting UHD content industry standards in several other ways with its smart evolution features to ease purchasing concerns and to ensure that users will be able to view UHD content for years to come.
The 85S9’s stunning Timeless Gallery design sets a new standard for TV craftsmanship, with the TV appearing to float within its frame and juxtaposing its classic minimalism with the striking 85-inch display. Both aesthetically pleasing and functional, the 85S9 includes Samsung’s ‘One Connect’ feature, which eliminates cable clutter by requiring only one cable to connect to the TV and creates a perfect ‘Clean Back’ look. The UHD TV’s larger screen size is part of Samsung’s efforts to meet consumer demand for larger-screen TVs – the fastest growing TV segment in the region.
Rounding off the state-of-the-art 85S9 is an immersive audio experience to match its screen excellence, with 120-watt array speakers built seamlessly into the frame of the television.
