Serendib launches wheat flour delivery in tankers

Thursday, 28 February 2013 00:51 - - {{hitsCtrl.values.hits}}

Serendib Flour Mills, manufacturers of Seven Star wheat flour, recently launched Sri Lanka’s first-ever ‘flour tanker’, thereby giving the transportation and delivery of flour a novel dimension.

“This 22 metric ton flour tanker enables us to deliver fresh wheat flour straight from the mill, over any distance, to industries and other biscuit manufacturers across the country. This is also a very cost effective and environmentally friendly exercise since the use of Poly Propylene (PP) bags is completely eliminated. Since the entire process is fully automated, with no manual handling, consumers are ensured of the quality of the flour,” explained CEO/Director of Serendib Flour Mills Sathak Abdul Kadar.

“We are, at present, supplying our clients in the western and north central provinces through tankers plying on a daily basis between Colombo and other cities. Very soon this tanker will become a common site on Sri Lankan roads.

“This has proved to be a very practical means of distribution and is being favoured by more and more of our customers across the country. The success of this method of direct delivery has parallely spurred us to increase our supply to more such institutions and industries across the country in the near future,” he added.

Serendib Flour Mills, a member of the Al-Ghurair group of companies, Dubai, UAE, commenced distribution of its Seven Star brand of wheat flour five years ago, keeping to its promise of an “uninterrupted supply of the freshest wheat flour to Sri Lankan consumers and the industry.”

The Seven Star Brand represents seven cardinal values. Each star represents an intrinsic value – purity, innovation, quality, freshness, expertise, service and trust. Since then, the company has introduced baker’s flour, all-purpose flour, atta flour, wholemeal flour, semolina, and most recently, cake flour to its growing portfolio of flour products in Sri Lanka.

The company, which launched operations in Sri Lanka in June 2008 at its US$ 56 million state-of-the-art, 1,000 tons per day single-line capacity wheat flour mill in the port of Colombo, is backed by the leading flour millers in the Middle East, National Flour Mills (llc) of the Al-Ghurair Group.