Shaw Wallace Ceylon Ltd being transformed through Innovation and technology

Shaw Wallace Ceylon Ltd, one of Sri Lanka’s oldest and leading distribution firms is on an ambitious and progressive path towards transforming into an organisation built on innovation and technology backed by the parent company Renuka Holdings PLC -Agribusiness and food specialists.

Since the acquisition by Renuka Holdings PLC in March 2011, the group has heavily invested in terms of infrastructure and technology. “Our commitment in transforming Shaw Wallace into a manufacturing and distribution company is of  utmost priority, we believe this will help the company leverage on some of our popular brands such as Captain, Plaza, Sun Gold, Rainer’s and launch more innovative products that provide a wider choice for our consumers,” said Chief Operating Officer Shilanth Boteju. “With over a quarter of century of experience in manufacturing and exporting value added agro based products to over 61 countries worldwide, Renuka  Holdings’s expertise in the value addition of export quality food products will certainly add more benefit and choice for the Sri Lankan market,” he added.

Transformation of Shaw Wallace operations through technology is currently being implemented.  This integrated distribution process will be fully automated to enhance its sales efficiency and cater the growing demands of the industry.  “Our company and brands enjoy a lifetime of trust amongst our consumers and stakeholders, and believe we are now well positioned to seize opportunities and take the company to another level,” said Shaw Wallace Ceylon Managing Director Shamindra Rajiyah. “Also, our acquisition of Richlife Dairies Ltd in 2012 further enhances our portfolio as a complete food specialist and we are indeed proud that we are able to contribute back to the Sri Lankan economy through our global operations as well as through the local industries,” he further stated.

Furthermore McShaw Limited , Shaw Wallace Ceylon Ltd ‘s joint venture with Mclaren’s Holdings caters solely to the automotive sector and currently enjoys the distribution of some of automotive industries trusted brands such as Delphi Lockheed, Mobil, Avon and Pioneer tires to name a few.

Having a turnover of over Rs. 5 billion, 1240 employees and operating in 23 locations in the country, Renuka Holdings is responsible for the strategic direction of the group and where appropriate has entered into strategic alliances and made far sighted acquisitions that will add value to its long term interests. As an organisation focused on results, the emphasis has been towards the creation of long term shareholder value in all its businesses, while being socially responsible corporate citizen.