Singer announces Rs. 20 m in cash for Avurudhu shoppers

Biggest ever consumer promotion across the island

Adding to the excitement of shopping for the Sinhala and Tamil New Year, Singer Sri Lanka launched one of the biggest consumer promotions across all their showrooms island-wide. The Singer Avurudhu Dhana Nidhanaya promotion will reward 101 lucky shoppers with cash prizes amounting to Rs. 20 million in a draw from 19 February to 30 April 2013. One lucky winner will walk away with Rs. 10 million in cash whilst 100 weekly winners will be entitled to Rs. 100,000 each.

As Sri Lanka’s most trusted name in household appliances, Singer Sri Lanka embodies value for money with a wide array of products for the discerning shopper. The consumer promotion is available to anyone spending a minimum of Rs. 5,000 at any of the Singer Plus, Singer Mega, Singer Homes, Sisil World Shops or authorised dealers island-wide as well as for online shoppers.  

“Singer has always provided shoppers with fantastic deals from clothes to computers, household items to home ware products and millions more, making this a shopper’s one-stop gift store,” said Nasser Majeed, Marketing Director Singer Sri Lanka. “This year’s promotion is one of the biggest and most exciting with a mega prize of Rs. 10 million.”

The Sinhala and Tamil New Year, which falls on 13 and 14 April, is an occasion celebrated by millions across the country as friends and family get together to celebrate the dawning of a new year. One of the mainstays of this festival is the gift-giving amongst friends and family and Singer offers an unprecedented opportunity for shoppers, not only to purchase value for money but also to win big.

“Singer Sri Lanka has always provided strong consumer value with low prices with a unique product offering,” added Majeed.

With a market presence of over 160 years, Singer Sri Lanka is the trusted name for home appliances and is considered the retail giant with an island-wide distribution network. Singer Sri Lanka has over 370 outlets across the island with over 400 authorised dealers island-wide.