Singer celebrates 160 years of trusted excellence with lifestyle fiesta and trade exhibition

The mega event will be the culmination of a year during which Singer celebrated its proud 160 year heritage of providing Sri Lankan customers trusted excellence.

The Lifestyle Fiesta and Trade Exhibition will see the company exhibit the myriad brands that has made Singer’s multi-brand retail strategy so successful.

Over 30 brands, most of them among the most valuable brands in the world – such as Philips, Samsung, Hitachi, Whirlpool, TCL, Prestige, Kenwood, Moulinex, Rowenta, Tefal, Zoje, Asus and Singer among them - will be featured at the Singer Life Style Fiesta and Trade Exhibition.

Speaking at the announcement, Singer Sales Director, Kumar Samarasinghe said, “In organising this event, our objective was to show the range of choice that is available for our customers via our retail network. Until now, we’ve not showcased the entire range under one roof. This is the first time and customers will get a chance to see the breadth and depth of the products, models and brands that Singer has on offer.”

The company will be putting forward special offers and attaching discounts to products, in some cases as much as 50%.

Singer Marketing Director Nasser Majeed said, “The timing of the Singer Lifestyle Fiesta and Trade Exhibition therefore represents the ideal opportunity considering the forthcoming budget, as well as for customers to begin their Christmas shopping for consumer durable items such as LCD&LED Televisions, Blu-ray players, DVD players, home theatre systems, notebooks, smart phones, tablets, digital cameras, fitness equipment and washing machines. In addition there will also be a comprehensive range of household furniture including leather and fabric sofas, imported as well as Singer's factory manufactured dining, bed room and sitting room furniture sets and a delightful selection of children's furniture and display cabinets.”

In addition to Singer’s own products and brands a variety of consumer goods and services will also be displayed and sold. These products will include garments, kitchenware, furniture, gardening equipment, mobile phones, broadband, banks, solar systems, books and magazines, fashion accessories, and toys.

Open between 10.00 a.m. and 8.00 p.m., the three day event will be characterised by a festive atmosphere as Singer has organised musical shows and other activities to make this a very eventful outing for the whole family.