Singer launches Pakistan’s leading home appliance brand Dawlance

Dawlance, Pakistan’s number one home appliances brand entered into a strategic agreement with Singer Sri Lanka PLC.

The agreement will initially allow Dawlance to introduce its unique range of large capacity direct cool refrigerators to a wider range of Sri Lankan customers through Singer Sri Lanka’s retail network and dealers across the country.

Singer Sri Lanka Group CEO Asoka Pieris (right) shakes hand with Dawlance Home Appliances Managing Director Bashir Dawood whilst exchanging the partnership agreement. Others from left are  Dawlance Home Appliances, Greene Ethics Fze. International Marketing Director Ravi Katial, Singer Sri Lanka Marketing Director Nasser Majeed, Singer Group Chairman Hemaka Amarasuriya and Singer Sri Lanka Commercial Director Mahesh Wijewardhana – Pic by Upul Abayasekara

Speaking about this momentous achievement, Dawlance Managing Director, Bashir Dawood said, “We are the largest home appliance company in Pakistan and have been able to keep this leading position for over 15 years by practicing reliability in everything we do. Reliability is our core value, our vision is to be a global player and it is with this vision that we have come to Sri Lanka. We plan to continue following our core value of reliability in all our activities in Sri Lanka and are confident that every year we will be able to gain market share with the help of Singer and with the trust of the people of this great country.”

The Dawlance direct cool refrigerators will stand out among other refrigerators due to their lower energy consumption and, therefore, lower electricity costs. The direct cool refrigerators will be available initially in three models of refrigerators - D-9144M, D-9175WB-HZ and D-91996-HZ - and the unique upright freezer with seven drawers, to suit the different needs of Sri Lankan customers.

Dawood continued, “Singer Sri Lanka is renowned for trusted excellence, a reputation it has cultivated over many years of identifying what Sri Lankan customers need and then providing them with the best products to fulfil that need. Through this agreement, the Dawlance brand will stand to get optimum exposure to the Sri Lankan market through Singer Sri Lanka’s extensive island-wide retail network.”

Singer Sri Lanka Marketing Director Nasser Majeed said, “At the heart of our multi-brand retail strategy is an earnest desire to help our customers embrace a modern lifestyle.  Through our retail network, we are able to offer Sri Lankans a wide array of world renowned brands with latest technologies that help enhance their lives. The Dawlance brand is among Pakistan’s most renowned and comes with a reputation for reliability and durability. Dawlance’s direct cool refrigerators will make for a worthy addition to our product portfolio.”

Since its inception 30 years ago, Dawlance has cemented its reputation as Pakistan’s premier provider of electronic home appliances. The Dawlance brand is also among the country’s most popular brands, placing number two on Pakistan’s favourite brands in 2011 according to research carried out by AC Nielsen.