Singer ranked ‘Most Respected Consumer Electronics Company’

Wednesday, 27 August 2014 00:00 - - {{hitsCtrl.values.hits}}

Singer has been adjudged the ‘Most Respected Consumer Electronics Company’ in Sri Lanka and has been placed amongst the top 15 Most Respected Entities in the country, according to the results of a survey conducted by Nielsen on behalf of LMD. Speaking to LMD, Singer Director Marketing and Commercial Mahesh Wijewardene said that it was “a great honour, because [the survey] is an independently conducted ranking which positions us among the most respected corporates in Sri Lanka.” He also emphasised the importance of benchmarks like the Most Respected Entities list in enhancing internal performance indicators.

For example, Wijewardene noted that the Most Respected Entities ranking will “be a blueprint enabling us to achieve our objectives, including gaining market leadership for our products and market segment, providing customers with the best service and shopping experience, optimising employee potential, and maximising shareholder wealth with steady asset growth and a return on investment that is above industry norms.” Conceptualised by LMD and conducted by Nielsen, the Most Respected Entities in Sri Lanka survey is based on the opinions of 800 participants, selected from senior and middle management at listed companies and the organisations ranked in the LMD 100 and the LMD Brands Annual. Singer has consistently won some of the country’s most coveted accolades. For example, it has been named ‘People’s Brand of the Year,’ ‘Youth Brand of the Year’ and ‘Consumer Durables Brand of the Year’. The company has also been rewarded with the SLIM-Nielsen People’s Award for Brand of the Year for nine consecutive years and was selected as one of Sri Lanka’s Ten Best Corporate Citizens by the Ceylon Chamber of Commerce. These awards are a reflection of Singer’s commitment to continually deliver enhanced value to its customers by evolving through continuous improvements to consistently satisfy customer requirements over time. Backed by the country’s largest retail and service networks – numbering more than 400 retail outlets, 10 regional service centres and over 150 service agents – the company remains dedicated to honouring its most important benchmark: giving Sri Lankans ‘trusted excellence,’ a commitment that has stood it in good stead for 136 years.