Singer unveils washing machine range for busy homemakers

Launch offers six brands and over 20 models to choose from

Today’s homemaker must juggle many duties, from domestic chores and work responsibilities to balancing the chequebook and ensuring that their family is healthy and happy. Singer Sri Lanka, the nation’s number one consumer durables retailer, makes life easier for homemakers by offering a range of washing machines that meet any need.

Featuring world-class products from global brands such as Beko, Whirlpool, Hitachi and Samsung, as well as local leaders, Singer and Sisil, the retail giant caters to a wide range of budgets and requirements. Commenting on these features, Singer Factory Director Kelum Kospelawatte noted, “The washing machines on offer at Singer’s retail stores will save homemakers energy, water, electricity, and time, ensuring that they have the resources to focus on the things that matter most.”

Singer Marketing and Commercial Director Mahesh Wijewardene explained that the company has “a deep understanding of (our customers), developed over more than a century of enabling Sri Lankans to access higher standards of living.” By focusing on delivering modern technology at affordable prices, Singer is able to help customers make the most of the dynamic world they live in.

The Beko, Whirlpool, Hitachi, Samsung, Singer and Sisil brands of washing machines can be found at Singer Mega, Singer Plus, Singer Homes and Sisil World outlets island-wide. With over 400 showrooms and over 500 dealers across the country, the company ensures that Sri Lankans can conveniently check out a modern washing machine wherever they are. Customers can also enjoy warranty services and after-sales services offered by Singer for all washing machines. Singer also boasts the country’s largest service network, making the purchase of a washing machine a worry-free, hassle-free experience.

Given this dedication to providing customers with ‘trusted excellence’, it is no surprise that the company resonates in the hearts and minds of consumers across the country. The outstanding brand loyalty enjoyed by the company is evident in the accolades it has won, including selection by Nielsen as the ‘Most Popular Brand in Sri Lanka’ for the ninth consecutive year. The company is also the current winner of the ‘Consumer Durables Brand of the Year’ and ‘Youth Brand of the Year’ awards.