SLIM welcomes young marketers Dinal and Wishmini from Cannes

Two young marketers - Dinal Edirisinghe & Wishmini Perera from Aitken Spence – fared well in the Young lion’s market competition at the Cannes Advertising Festival 2012 grabbing the fourth place. Young lion’s marketer program is a platform dedicated to young individuals below 30 in all countries across the world

Sri Lanka Institute of Marketing (SLIM) not only initiated the process of sending the marketers to Cannes for the first time but also provided them with a part scholarship for the entire cost.

Expressing his satisfaction in the Sri Lankan youngsters doing well at Cannes, SLIM President Tilan Wijeyesekera said that SLIM as the national body in marketing, saw the Cannes programe as an opportunity to develop young and upcoming marketing talent. This success proved that Sri Lanka definitely has the level of talent to succeed in the global arena and such achievements will certainly uplift the standards of the marketing fraternity in the country.

“SLIM hopes to build on this great achievement by developing a dedicated forum and an action plan to build and develop the marketing skills and talent by providing them the necessary exposure and knowledge for the future,” stated Gamika De Silva, Senior Vice President SLIM.

SLIM held the local competition to select the two local winners who secured the fourth place in the global competition held in Cannes from 17th to 23rd June. SLIM joined hands with the International Advertising Association (IAA) Sri Lanka Chapter and Metal Factor to provide this opportunity for the Sri Lankan marketers...

“Participating at the Cannes Festival has always been a dream for all advertising personnel around the world and this year Cannes opened their doors to marketers as well, where young marketers from around the world were invited to represent their countries at the Festival,” said Project chairman - Ahamed Aroos. “It is a remarkable achievement for the two young marketers to grab the 4th place in this global competition.”

The selections were made by a panel of judges chaired by Imal Fonseka - Managing Director of CBL Foods and included prominent personals such as Chamari Fernando –Marketing Manager, Fonterra Brands Lanka Ltd, Muhammedh Makshoodh - Marketing Manager – Home Care, Unilever Sri Lanka Limited, Sheron Jayasundara, COO, Bates. Renuka Marshal – Managing Director – TBWA / TAL.