SLT ties up with CIM as strategic partner for 13th annual conference

Saturday, 22 June 2013 03:50 - - {{hitsCtrl.values.hits}}

Sri Lanka Telecom PLC entered a partnership with the Chartered Institute of Marketing Sri Lanka Region for the institute’s 13th annual conference earlier this month at the Sri Lanka Telecom Head Office in Colombo. CIM Sri Lanka Region has staged the annual conference for 12 successive years, congregating the professional and business community of Sri Lanka. SLT has partnered the CIM Annual Conference since its first conference – a 13 year partnership.

The conference this year has been themed ‘Value Innovation’ and will cover topics on the theory of value innovation, developing the organisational environment and people for value innovation, striving towards value based entrepreneurship, value innovation from a South Asian perspective, value innovation in a business context and value innovation through new media strategy in reaching the consumer. The conference is scheduled to be held on 24 and 25 June 2013, at Waters Edge, Battaramulla. Commenting on SLT’s partnership with the 13th CIM Annual Conference, Nadi Dharmasiri, Chairperson of CIM Sri Lanka Region, said: “It is an honour to have SLT on board once again as the strategic partner for this year’s annual conference. We value this longstanding partnership which enables CIM Sri Lanka Region to uplift the marketing standards and professional excellence among the business and marketing community. As we grow from strength to strength, we are confident of the continued support of SLT towards the discipline of marketing in Sri Lanka.” Group Chief Executive Officer of SLT, Lalith De Silva, commenting about the partnership, stated: “We are indeed happy to partner with CIM once again this year under one of our main CSR initiatives ‘empowering professionalism’ through which we aim to support professional bodies and their events with a view to uplifting the standards of professionalism in Sri Lanka. We have also expressed our interest in working together with CIM in terms of educating people in the north and east. I extend them my heartiest wishes on the upcoming annual conference.” Sri Lanka Telecom is one of Sri Lanka’s most valuable blue-chip companies with an annual turnover in excess of Rs. 56 billion. SLT is the nation’s number one integrated communications service provider and the leading broadband and backbone infrastructure services provider in the country. Listed on the Colombo Stock Exchange, the company’s market capitalisation as at 31 December 2012 topped Rs. 80 billion. The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for marketing, represented locally by The CIM Sri Lanka Region. CIM Sri Lanka strives to continuously support and uplift Sri Lanka’s marketing profession through education and a host of training and development initiatives. For more details about the conference please visit the CIM Sri Lanka Regional Office at No. 20, Deal Place A, Colombo 3 or Contact Sanjika (Conference Chair) on 0777493667, Sharmini (Membership Manager – CIM Sri Lanka Region) on 0773918578 or Amaz at the CIM Sri Lanka Regional Office on 2564860.