SML Frontier Automotive opens flagship showroom in Colombo 7

SML Frontier Automative Ltd. Managing Director and CEO Sheran Fernando

By Shannine Daniel

SML Frontier Automotive, the sole authorised distributor of Land Rovers in Sri Lanka, yesterday opened its new flagship showroom located on Flower Road, Colombo 07.

The increasing demand for the luxury vehicle will therefore be supported by this prestigious facility; it is said to be one of the region’s leading sales and after sales service locations, providing the perfect customer experience to enthusiastic consumers present in the country. 

SML Frontier Automotive Managing Director Sheran Fernando said: “This past year SML Frontier has gained positive feedback and strong levels of buyer interest from Sri Lankan consumers, therefore Land Rover will step forward to strengthen and expand its market share in the country through this considerable investment in our showroom – which will be the biggest in the country and a new flagship showroom for the Asia Pacific region.”  

The showroom provides consumers with “a genuine best-in-class experience” through to its full range of services offered such as a display zone fully equipped with areas for a grand display of eight vehicles on the ground floor, a lounge area which provides comfortable seating for the customers, a configuration zone which allows clients to customise their cars with a choice of over 60 colour tones and also a hospitality area which provides customers with access to a lounge that includes food and drinks from Barista.

The main highlight of the opening was the launch of the All-New Range Rover Long Wheel Base for the first time in country and also an exhibit displaying the vibrant history of design and lifestyle, from the Land Rover Series 1 to the Range Rover.